The directory is one of our most valuable and challenging web assets. The challenge comes taking even the most basic bio-demographic person information and displaying in an intuitive search. We’ll tackle this challenge and more on Higher Ed Live Special Edition. Learn how schools are improving the higher education directory to deliver a richer web experience for visitors.

If you have questions for our show, please email them to or live tweet questions during show using the hashtag #higheredlive. As always, we’ll try and incorporate questions from our viewers.


Episode Host

Ashley Budd

Ashley Budd

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.


C. Daniel Chase

Dan Chase originally came to UTC for his undergraduate degree in 1993, and after being introduced to the Internet by Dr. Eric Lane, one of his physics professors, he got seriously distracted! In 2000, he wrote the job description for the campus’ first webmaster position in University Relations and stepped into that role. At the time he was a ‘one man shop’, managing all parts of the web site from hardware to web server.
After moving on from that position to other positions in IT at UTC, in 2008 he decided it was time to leave the nest and try working for a few other universities. After stretching his wings, UTC called him back for an encore in 2012 to manage the implementation and transition to OU Campus. Since he built it’s predecessor, who better to replace it?
Today, he is the man-in-the-middle, managing OU Campus and using it to integrate with other services, as well as planning the web systems architecture. Still Dan-of-all-trades, he gets his fingers in everything.