Today’s college applicants are not completing the same admission requirements as their parents. The battleground for testing and application services is fierce and the end-users (students and higher ed partners) seem to be at the mercy of large enterprises who set the standards. High school and college admission counselors are the ambassadors, liaisons and translators in the college admission process. In a world that seems to pivot partnerships and processes mid-stream, these counselors become pathfinders – pleading for stability.

In this episode of Admissions Live, Nicole Lentine speaks with four college admission professionals from high schools and higher ed counseling offices to uncover the business of college admission, the key players in this space, and the strategies for success in this evolving landscape.


Admissions Live is sponsored by mStoner, Inc.

Episode Host

Nicole Lentine

Nicole Lentine

Nicole Lentine is business development specialist at mStoner, Inc. Nicole works closely with mStoner's marketing team to connect with new clients, identifying their challenges and finding the solutions that best fit their needs. Nicole previously served as an admissions counselor at her alma mater, Champlain College in Burlington, VT. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.

Nicole Lentine

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