Where does the business school brand fit into a university’s brand architecture? With the university brand, the B-school brand, and individual program brands, how do marketers manage them all and drive results? Guests Peter Ashley and Angela Bostick will share insights and discuss strategies for incorporating the university brand into the business school brand.

 

Marketing Live is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as Associate Vice President for Marketing. He also served in campus-level roles there as Vice Chancellor for External Affairs and Assistant Dean for Advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
 

Guests

Peter Ashley

Peter Ashley is director of marketing communications for the Mendoza College of Business at the University of Notre Dame. Before joining Notre Dame in 2014, Peter was director of marketing and communications at the Robinson College of Business at Georgia State University. A bachelor’s and master’s graduate of the University of North Carolina, he also brings a wealth of experience in corporate communications with senior roles at SunTrust Bank, Bank of America, and Koch Industries.

 

Angela Bostick

Angela Bostick is chief marketing officer for the Goizueta Business School at Emory University, where she is responsible for growing brand awareness and affinity for the school among key constituents, including prospective students, alumni, corporate partners and donors. She has served in multiple roles there since 2010, including director of corporate relations, assistant dean, and associate dean. Angela has also worked for the Atlanta Falcons where she served as marketing manager and manager of retail marketing and merchandise. She is a graduate of the University of Virginia and Emory University.

 
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Rob Zinkan

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