Where does the business school brand fit into a university’s brand architecture? With the university brand, the B-school brand, and individual program brands, how do marketers manage them all and drive results? Guests Peter Ashley and Angela Bostick will share insights and discuss strategies for incorporating the university brand into the business school brand.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 15 years and is currently in a system-wide role as associate vice president for marketing – working to develop, champion, and deploy the university’s brand strategy; leading IU’s internal full-service marketing agency; and serving as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is a past chair of CASE Indiana.
 

Guests

Peter Ashley

Peter Ashley is director of marketing communications for the Mendoza College of Business at the University of Notre Dame. Before joining Notre Dame in 2014, Peter was director of marketing and communications at the Robinson College of Business at Georgia State University. A bachelor’s and master’s graduate of the University of North Carolina, he also brings a wealth of experience in corporate communications with senior roles at SunTrust Bank, Bank of America, and Koch Industries.

 

Angela Bostick

Angela Bostick is chief marketing officer for the Goizueta Business School at Emory University, where she is responsible for growing brand awareness and affinity for the school among key constituents, including prospective students, alumni, corporate partners and donors. She has served in multiple roles there since 2010, including director of corporate relations, assistant dean, and associate dean. Angela has also worked for the Atlanta Falcons where she served as marketing manager and manager of retail marketing and merchandise. She is a graduate of the University of Virginia and Emory University.