In June 2015 we spoke with James Wiseman, Vice President of Enrollment at Carroll University, about mobile recruiting in admission. The discussion focused on mobile communication strategy as a part of the admission marketing mix; James and his team were about to embark on incorporating texting into his team’s prospective student communication plan. Now, one year later, James is back, ready to revisit his text messaging strategy and present the results. Joined by Dave Marshall, founder and president of Mongoose Research, Jim will also advise other admission teams considering this communication channel. Tune in to hear more about this case study and plan your own approach to using text messages to aid in the admissions process.

 

Episode Host

Nicole Lentine

Nicole Lentine

Nicole Lentine is associate director of admission at Champlain College. Along with recruitment goals and activities, she works with a team of student ambassadors to ensure that the enrollment center’s web and social media outreach helps the right students find their match at Champlain. Nicole has over six years of experience in the industry, and thrives on networking and learning from others to constantly improve and find new ways to connect with students. She speaks about college admissions and digital communication strategies at regional conferences including NEACAC, HigherEdWeb New England, and UBTech.
 

Guests

Jim Wiseman

Jim has worked in the enrollment area of higher education for 34 years. For the last 22 years he’s served Carroll University in Wisconsin as their chief enrollment officer. During his tenure at Carroll, the university has had a 169 percent increase in enrollment. The average ACT score has increased, and retention and graduation rates have improved. Jim has played an instrumental role in the development of predictive enrollment and point modeling at Carroll.

 

Dave Marshall

As the founder of Mongoose, Dave is the chief architect of the company’s widely successful texting platform. Before starting Mongoose, Dave co-founded LiquidMatrix—the company that dominated the Admissions Marketing Awards for 9 consecutive years before being acquired by Datatel (now Ellucian). In addition to leading the team that developed the most widely used e-recruiting tools in the country, Dave has presented at more than 100 industry conferences, written numerous articles on technology-based recruitment, and (in partnership with Noel-Levitz) founded and presented on numerous topics at the e-Recruitment Mastery Workshop,

 
  • Jennifer Aamodt

    How did you get students to opt in? Emailing them?

  • Jennifer Aamodt

    Are you recording the texts in your CRM? How?