Technology impacts both the day-to-day responsibilities and long-term work planning of counselors in high schools and college admission offices across the country and around the globe. While technological disruptions can bring challenges, this episode will focus on how technology can help you be better at your job.

Brian Niles, founder and Chief Evangelist of TargetX and author of “Overthrowing Dead Culture,” joins Admissions Live to discuss how technology is changing the world of recruitment, diving deeper into what technologies institutions are embracing, as well as uses of technology that we may still be stumbling over. Look forward to learning how to use technology to be more effective in your recruitment efforts.

 

Episode Host

Nicole Lentine

Nicole Lentine

Nicole Lentine is a senior assistant director of Admissions at Champlain College. Along with recruitment goals and activities, she works with a team of student ambassadors to ensure that the enrollment center’s web and social media outreach helps the right students find their match at Champlain. Nicole has over six years of experience in the industry, and thrives on networking and learning from others to constantly improve and find new ways to connect with students. She speaks about college admissions and digital communication strategies at regional conferences including NEACAC, HigherEdWeb New England, and UBTech.
 

Guest

Brian Niles

Brian is the Founder & Chief Evangelist of TargetX, a well-respected voice of change in an industry at its tipping point, struggling to be more effective and efficient. Regularly appearing as a keynote speaker and workshop leader at conferences, Brian is also the author of the higher education book, “Overthrowing Dead Culture: A Vision to Change the World of College Recruiting.” Prior to starting TargetX in 1998, Brian spent his career in college admissions, enrollment management and marketing and a consultant to a variety of nonprofit organizations. Brian is a graduate of Albright College and holds a masters degree from the University of Pennsylvania.