Organic reach is down. Pressure to deliver results is up. This episode explores how to use paid promotions on social media to get key content in front of essential audiences, using examples from Ithaca College and Cornell University. Andrew Gossen speaks with Ashley Budd and Mike O’Neill. 


Episode Host

Andrew Gossen

Andrew Gossen

Andrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.


Ashley Budd

Ashley is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is assistant director of digital innovation at Cornell University serving alumni affairs and development. Prior to joining the team at Cornell, Ashley spent more than five years in enrollment management and career services at the Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.


Mike ONeill

Mike is a photo enthusiast, comic book geek, ketchup and Mike & Ike’s lover (not together), and social media junkie. He manages all of the social media for Ithaca College (IC) and the Ithaca College Alumni Association. He helps campus partners strategize on the best way to utilize social media for their respective needs. Prior to IC ran the social media for the Rensselaer Alumni Association (RAA).