Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value proposition, and program offerings resonate with the students who connect with us. On this episode of Admissions Live, we’ll look at data […]
Mobile devices are in the hands of students, parents and admissions professionals. As we think about the marketing mix for our next recruitment cycle, mobile communications should be a part of your strategy. Mobile recruiting strategy is not just about the mobile web. Text messaging programs are an effective and user friendly approach mobile recruitment. […]
Colleges spend a great deal of time trying to craft recruitment messaging that will speak to the next generation. The millennial classes have been particularly challenging to reach due to a lack of responsiveness to traditional marketing and changes in communication styles as technology evolves. What challenges will the next generation, “Z,” bring? On today’s […]
Postcards, coffee chats, and a helpful hashtag? Using these tools, the University of Minnesota is redefining the role that alumni play in turning prospective students into excited enrollees. While traditional roles such as college fair representative and student interviewer still have a place, hear what UMN and other schools are doing to advance alumni participation […]
On this episode of Marketing Live, host Tim Jones talks with Melissa Calder about involving faculty in as many aspects of higher education marketing as possible, from undergraduate and graduate recruitment to thought leadership and content marketing. As marketers we know Faculty are critical to our effort—they ultimately determine the quality of the product we’re […]
In this episode of Admissions Live, host Nicole Lentine reviews her top ten tips for recruitment travel alongside guest Elena Wong, West Coast Regional Director of Admissions at Drew University. Tune in as they share tips and tricks for the planning, preparation, and implementation of recruitment travel.
In this segment of Admissions Live (airdate May 4 2014), host Chris D’Orso chats with Lloyd Thacker, Executive Director of the Education Conservancy, on how all of us — not just deans and directors and presidents — can make the admissions process better.
As orientation time approaches, do you have a social media strategy in place? Hear from three experts in the field about how they reach out to engage incoming students and parents before, during and after orientation.
On this episode of Admissions Live, host Ashley Hennigan is joined by Peter Phippen, international account executive at Zinch, in a discussion about the trends and hot topics surrounding international recruitment.
The school year is coming to a close, but for many high school students there is a busy summer of college searching ahead. On this episode of Admissions Live, host Ashley Hennigan is joined by Meg Bernier of St. Lawrence University. Hear their thoughts on recruiting millennials in a tech-driven world.
On this first show in a two-part social media series “Social Media Strategy for Recruitment,” host Ashley Hennigan is joined by Joseph Dalfonso, Social Media Coordinator at Bradley University, Gil Rogers, Director of Marketing and Outreach at Zinch, and Nicole Lentine, Senior Assistant Director of Admission at Champlain College. Hear their thoughts on building awareness, […]
Director of public policy and research at the National Association for College Admission Counseling, David Hawkins, joins Admissions Live for an inside look at the 10th anniversary State of College Admissions Report, a must-have professional development tool for all college counselors. Host, Ashley Hennigan, leads a discussion about the report taking a birds-eye-view on each chapter […]
Editor-At-Large at The Chronicle of Higher Education, Jeff Selingo, joins host Ashley Hennigan on Admissions Live for a conversation about the “value gap” in higher education. Topics covered include the perceived value of a college education, what the college of the future will look like, the coming disruption in higher ed and a preview of […]
Founder of Welcome to College, Justin Bayer, and President of the Marist Student Ambassador program, Kelsey Donohue, join Admissions Live to discuss campus visits. What is it about the campus visit that makes it such a critical part of the college search process? Hear thoughts from these experts as they cover what will make or […]
Undergraduate Recruitment Specialist, Jonathan Hoster, joins Admissions Live from Syracuse University’s L.C. Smith College of Engineering and Computer Science for an important discussion about recruiting students into science, technology, engineering and mathematics (STEM) disciplines.