You can take charge of your enrollment funnel by understanding the data it is offering. In this episode of Admissions Live, we will discuss basic metrics to monitor, identify the importance of variable metrics in each level of your funnel, and discuss smart reporting tactics to make interpretation easier. Jon Anspaugh is an analytics expert who has […]
Measuring success of your digital efforts is critical for every institution’s strategy. Social media and web analytics can quantify traffic source and volume. However, these statistics along don’t help us answer questions of ROI in the same way that conversions metrics do. If we can link things like event registrations, memberships, and giving to particular […]
Ryan Catherwood hosts a conversation about the State of Alumni Engagement in 2015 featuring Jade Bressington, Deputy Director of Alumni Relations at the University of Birmingham, in the U.K, along with Keith Lue, Executive Director of the Alumni Association at BYU, JT Forbes, Chief Executive Officer at the Indiana University Alumni Association, and Jeff Schanz, […]
It’s all about time, isn’t it? The White Rabbit from Alice in Wonderland once lamented about not having enough. And we all feel the White Rabbit’s pain. There never seems to be enough hours in the day to balance our work life and responsibilities at home. No time to say, “Hello, Goodbye.” But then again, […]
Guest post by Eric Olsen Web Content Manger, Lewis University Did you know that many analytic tools such as Google Analytics can automate weekly or monthly reports, and e-mail them directly to your higher-ups? Isn’t that cool? Please don’t ever use this feature.