As engagement efforts expand into the digital space, unique content hubs can provide a learning environment by curating and crowdsourcing content from alumni and faculty thought leaders. In this edition of Advancement Live, Kathy Kale, AVP, Alumni Relations at Santa Clara University will share their new site called “Illuminate,” and host Ryan Catherwood will share […]
One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communication strategy in particular, in an attempt to increase turnout.
Social media analytics tend to focus on aggregate actions that take place on a particular platform. They can focus on aggregate audience — how much has my audience grown? — or aggregate engagement with particular pieces of content — how many likes did my most recent status update receive? What’s missing from much of the […]
Great show today featuring John Hill, Linkedin’s Higher Education Evangelist, and Dan Klamm, Director of Young Alumni Engagement at Syracuse University. Host Ryan Catherwood steered the discussion today (through some technical difficulties) which featured tips for managing Groups, University Pages and opportunities for alumni career services, engagement and advancement services to utilize Linkedin’s amazing digital […]
College admissions offices have widely accepted the role of social media in recruitment and yield strategies. Of the myriad of public social networking tools available, the three big players in college admissions have been Facebook, YouTube and Twitter. Pinterest and Google+ have been experimented with, and other platforms like Instagram, Vine and Tumblr have played […]
Our colleges and universities have lots of alumni that want to be more engaged. Figuring out how to reach these alumni in a way that works for them is a huge priority because we want to grow our participation numbers. For the most part when we talk about participation under engagement we’re referencing event attendance. […]
All of us in alumni engagement are charged with generating school spirit by helping alumni grow personally and professionally under the university flag. Although the eventual goal is to create goodwill resulting in gifts of time and dollars, most of us are trying to promote programs and initiatives for our alumni over the short term […]
Sheila Chabot, Assistant Director of Alumni Admissions Volunteers at Rochester Institute of Technology, joins the show to present new features on LinkedIn that will help target alumni and bolster volunteer programming.