The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.) Brand strategy is inherently challenging for colleges and […]
Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership. This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next […]
Last month, more than a thousand professional marketers gathered in Orlando, Florida, for the annual American Marketing Association (AMA) Symposium for the Marketing of Higher Education. In this episode, we’ll recap the major themes and takeaways from this year’s conference.
As marketing and communications professionals put a wrap on the 2015-16 academic year and plan for the next, it’s time to step back and reflect on the state of our profession. In this episode, newly appointed Council for Advancement and Support of Education (CASE) vice president Michael Kiser will discuss key issues facing communications and […]
The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the institution’s president (or chancellor), and nearly 60 percent serve on the president’s cabinet or leadership team. That still leaves a significant percentage of […]
A brand is owned by the customers who draw meaning from it. In his new book The Brand Flip, Marty Neumeier shares 10 new realities for brands, where customer identity, not company identity, takes precedence. He writes, “The primary good that a company can offer its customers is empowerment. The best brand builders see greatness […]
Brand strategy work is a process, not a project. Once a new campaign is launched, the work is just beginning. Strong brands are built from great experiences, and success comes from your institution’s people living the brand every day. In this episode, host Rob Zinkan and two seasoned higher ed marketing leaders will explore strategies […]
Since the early 1990s, the study of college student leadership has fundamentally changed how colleges and universities design, implement, and assess the effectiveness of leadership development programs on campus. The emphasis on the development of leadership skills and abilities in college students has resulted in the proliferation of college student leadership workshops, programs, conferences, courses, […]
Stress got you down? Difficulty coping with change? Struggling to keep up? Afraid to take risks? Positive Psychology is a field of study that examines healthy states, such as happiness, mindfulness, self-awareness, and optimism. On this episode of Student Affairs Live, host Tony Doody speaks with Keith Edwards, Grant Anderson and Heather Shea Gasser as they explore concepts of vitality, optimism, […]
Admissions Live: The State of College Admissions Host: Chris D’Orso Advancement Live: What Makes a Great Print Edition Alumni Magazine? Host: Ryan Catherwood Marketing Live: Social Media: What Is the Best Way to Communicate With Students? Host: Amy Jorgensen Student Affairs Live: Myths, Assumptions, Skeptics and Crusaders: Engaging Students Through Social Media Host: Tony Doody […]
Keeping up with email, technology, and social media in today’s world can be a little like drinking from a firehose. Despite the challenges, there lies tremendous potential for digital leadership. The platform, whether LinkedIn, Twitter or Pinterest, doesn’t matter. Today’s most progressive leaders are recognizing and leveraging the benefits of being digital. For those who dismiss […]
Should college presidents tweet? Is there value in university leaders blogging? Does social media play a role in transparency and approachability? Michael Kiser leads this important discussion with guests Michael Stoner of mStoner and Dan Zaiontz of Seneca College. This show, originally aired on June 12, 2014. This episode of Higher Ed Live was sponsored […]
If you stay in this business for any length of time, you’re bound to go through a presidential transition. Host Michael Kiser speaks with Dan Lundquist, education consultant and vice president for external relations at The Sage Colleges, about how to prepare and plan for the inevitable.
Wednesday, January 23rd at 12:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #SAlive I recently sat down via Google Plus On-Air Hangouts, with Cindy Kane, Director of Student Involvement and Leadership at Bridgewater State University; Mike Severy, Director of Student Involvement and Leadership at the University of North Carolina at Pembroke; Chris Conzen, Director of Campus Activities […]