Posts Tagged ‘higher ed communications’

Social Media Strategy for Orientation

Social Media Strategy for Orientation

As orientation time approaches, do you have a social media strategy in place? Hear from three experts in the field about how they reach out to engage incoming students and parents before, during and after orientation.

Social Media Beyond EDU

Social Media Beyond EDU

Colleges and universities are becoming increasingly sophisticated in their use of social media. We’re more strategic, creative, and better at integrating social into various campaigns than we have been. But while the progress is undeniable, it still feels as though higher ed is lagging behind the private sector in making serious investments in social media […]

Building an Integrated Brand - The Loyola University Chicago Story

Building an Integrated Brand – The Loyola University Chicago Story

Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent needed today all while deal with shrinking budgets.

Communicating Value in Higher Ed

Communicating Value in Higher Ed

Host Ashley Budd welcomes writer, speaker and author of College (Un)Bound, Jeff Selingo to Higher Ed Live to discuss communicating value to prospective students and families, current students and alumni.

Digital Events Using Google+ is the Future of Alumni Engagement and Fundraising

Digital Events Using Google+ is the Future of Alumni Engagement and Fundraising

I know… I know… it’s not a good platform yet for regular, day-to-day engagement with alumni or anyone else for that matter. There’s a stadium full of people in Google+ but only a few people in the stands are watching the game. That’s not why I’m advocating the platform.

Opportunities and Challenges for Higher Ed Marketers in 2014

Opportunities and Challenges for Higher Ed Marketers in 2014

Guest host Patrick Powers welcomes Jason Simon, executive director of marketing communications for the University of California to Higher Ed Live to discuss marketing trends and how to plan for 2014.

Content Strategy Roundtable

Content Strategy Roundtable

In this episode of Admissions Live, host Ashley Budd leads a content strategy roundtable with panelists Ma’ayan Plaut, Ron Bronson and Tanner Newcomb who are fresh off the conference circuit.

Advancement Live, 11/5: the 4th Annual CASE/Huron Education/mStoner Survey of Social Media in Advancement

Advancement Live, 11/5: the 4th Annual CASE/Huron Education/mStoner Survey of Social Media in Advancement

In 2010, mStoner and Slover-Linett Strategies partnered with CASE to conduct the first survey of social media in Advancement. That initial survey provided invaluable data about the use of social technologies in alumni affairs, communications, and fundraising, establishing a baseline against which to measure trends in subsequent surveys. With the fourth survey now in the […]

Advancement Live, 10/15: Online Giving Days

Advancement Live, 10/15: Online Giving Days

Online Giving Days are hot right now in higher ed fundraising circles, but they’re not new. The model can be traced back to the America’s Giving Challenge in 2007, and it has been used with notable success in a range of contexts, especially by community foundations. It has taken higher ed awhile to appreciate the […]

Advancement Live 10/22: Linkedin University Pages, Alumni Networking

Advancement Live 10/22: Linkedin University Pages, Alumni Networking

Great show today featuring John Hill, Linkedin’s Higher Education Evangelist, and Dan Klamm, Director of Young Alumni Engagement at Syracuse University. Host Ryan Catherwood steered the discussion today (through some technical difficulties) which featured tips for managing Groups, University Pages and opportunities for alumni career services, engagement and advancement services to utilize Linkedin’s amazing digital […]

Are Your Engagement and Solicitation Emails Reaching Your Alumni?

Are Your Engagement and Solicitation Emails Reaching Your Alumni?

The other day I learned that I have a big, possibly massive knowledge gap in the area of my brain dedicated to email communications. I realized I knew nothing about spam filters — other than that they exist. I didn’t know if they were causing some of the complaints that I’d been receiving from U.Va. […]

Google+ for Admissions

Google+ for Admissions

Ashley (Hennigan) Budd hosts Admissions Live with guest Cara Rousseau, Manager of Digital and Social Media Strategy for Duke University. Tune in as they discuss the Google+ platform and its uses in college admissions.

Advancement Live, 10/1: Young Alumni Giving

Advancement Live, 10/1: Young Alumni Giving

Young alumni present colleges and universities with both challenges and opportunities. Transitioning into alumni status during a period of rising tuition, increased student loan burden, a depressed economy, and a challenging job market, they don’t behave the same way that older generations of alumni do. Advancement professionals working with this audience can’t depend on conventional […]

Advancement Live, 9/17: The Snowball Effect - Online, Pipeline, and Bottom Line

Advancement Live, 9/17: The Snowball Effect – Online, Pipeline, and Bottom Line

Social media, e-mail, and direct mail all can be effective marketing and fundraising tools on their own. When combined into a strategic and well-executed integrated marketing strategy, however, they can have a direct and substantial impact on engagement and fundraising goals. In this show, the Cornell Lab of Ornithology‘s Miyoko Chu joined Host Andrew Gossen […]

Homecoming Tips from Advancement Live Guests

Homecoming Tips from Advancement Live Guests

After the Advancement Live show on August 6th on the subject of Homecoming and fall signature events, I asked Gretchen Edwards, Christine Scheirer, Derrick Smith, Johanna Montague and Chase Carter to offer one final thought – a tip for anyone attempting to start or improve a Homecoming event. Below are their thoughts:

2012-2013 Tech Trends in Admissions

2012-2013 Tech Trends in Admissions

On this episode of Admissions Live, “2012-2013 Tech Trends in Admissions,” host Ashley Hennigan delivers a solo show covering web and communication technology trends from this year’s recruitment cycle. Hear her thoughts on what is emerging, what will stick and what has a long road to ubiquitous adoption.

Admissions Homepages

Admissions Homepages

On this show “Admissions Homepages,” host Ashley Hennigan is joined by Joel Goodman, Principal at Bravery Transmedia, and two members of the admissions web team from University of Nebraska-Lincoln, Dan Kohler, Sr. Assistant Director of Digital Media, and Mike Sammons, Front End Developer. Hear their thoughts on this homepage re-designs, sustainability, mobile, social and more!

Student Affairs Live: Marketing and Communication

Student Affairs Live: Marketing and Communication

Wednesday, March 27 at 12:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #SAlive This week on Student Affairs Live, we will be talking about Marketing and Communications in Student Affairs with three very special guests: Kat Shanahan, Promotions Coordinator for the James R. Connor University Center at the University of Wisconsin in Whitewater ; James […]

Diagnosing Engagement Operations

Diagnosing Engagement Operations

As I thought about what to write this month, I realized that perhaps this is a great platform to ask for your feedback. Since my last post I’ve transitioned into a new position at the University of Virginia. My immediate top priority is to take a hard look at what I like to refer as […]

Facebook Groups for Accepted Students

Facebook Groups for Accepted Students

Host Ashley Hennigan and a round table of social media pros, group managers and students present tips, tricks and trends for admitted student Facebook groups. Guests include Courtney Mallam, Print & New Media Specialist, with Krista McNamara, eAmbassador at Glendon Campus of York University, Tim Nekritz, Director of Web Communication, with Heather Casey, Media Intern at SUNY […]

Alumni News is Not Really Alumni Engagement

Alumni News is Not Really Alumni Engagement

All of us in alumni engagement are charged with generating school spirit by helping alumni grow personally and professionally under the university flag. Although the eventual goal is to create goodwill resulting in gifts of time and dollars, most of us are trying to promote programs and initiatives for our alumni over the short term […]

The Best of Admissions Live in 2012

The Best of Admissions Live in 2012

In it’s first year, Admissions Live produced more than three dozen live web shows. Please enjoy my favorite episodes of 2012 in this New Year’s Day post! The Best of Admissions Live in 2012 includes – “The State of College Admissions” with Don Fraser, “First-Generation Perspectives” with Michael Szcarek, “Social Media Student Teams” with Emily […]

The Value Gap in Higher Education

The Value Gap in Higher Education

Editor-At-Large at The Chronicle of Higher Education, Jeff Selingo, joins host Ashley Hennigan on Admissions Live for a conversation about the “value gap” in higher education. Topics covered include the perceived value of a college education, what the college of the future will look like, the coming disruption in higher ed and a preview of […]

Admissions-First Mobile Strategy

Admissions-First Mobile Strategy

Vice President of Marketing at Mongoose Research, Marty Agius, joins Admissions Live for an overview of best practices in an admissions-first approach to mobile communication strategies. From text messaging to mobile web sites, Marty brings over 26 years of marketing experience to the show along with dos and don’ts for mobile web content curation.

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