Monday, December 8, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode, members of the recruitment offices at Saint Joseph’s University discuss how they are on the path to collecting better and more accurate admissions data in order to become better marketers and recruiters. Guest host Melissa Calder, Associate Director […]
In Spring 2014, the New York Times Digital Innovation report presented a compelling assessment of the challenges facing the paper in light of increasing competition from digital news sources. Readers of the report quickly realized that its analysis of the digital landscape and recommendations for organizational changes were relevant far beyond the confines of journalism […]
Thursday, May 19, 2014 at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive The Nieman Journalism Lab called last week’s leaked report from the newsroom innovation team at the New York Times “one of the key documents of this media age,” and whether or not you agree with that assessment, there’s no doubt that it […]
Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent needed today all while deal with shrinking budgets.
Host Ashley Budd welcomes writer, speaker and author of College (Un)Bound, Jeff Selingo to Higher Ed Live to discuss communicating value to prospective students and families, current students and alumni.
I know… I know… it’s not a good platform yet for regular, day-to-day engagement with alumni or anyone else for that matter. There’s a stadium full of people in Google+ but only a few people in the stands are watching the game. That’s not why I’m advocating the platform.
Guest host Patrick Powers welcomes Jason Simon, executive director of marketing communications for the University of California to Higher Ed Live to discuss marketing trends and how to plan for 2014.
In this episode of Admissions Live, host Ashley Budd leads a content strategy roundtable with panelists Ma’ayan Plaut, Ron Bronson and Tanner Newcomb who are fresh off the conference circuit.
The other day I learned that I have a big, possibly massive knowledge gap in the area of my brain dedicated to email communications. I realized I knew nothing about spam filters — other than that they exist. I didn’t know if they were causing some of the complaints that I’d been receiving from U.Va. […]