Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent needed today all while deal with shrinking budgets.
Host Ashley Budd welcomes writer, speaker and author of College (Un)Bound, Jeff Selingo to Higher Ed Live to discuss communicating value to prospective students and families, current students and alumni.
I know… I know… it’s not a good platform yet for regular, day-to-day engagement with alumni or anyone else for that matter. There’s a stadium full of people in Google+ but only a few people in the stands are watching the game. That’s not why I’m advocating the platform.
Guest host Patrick Powers welcomes Jason Simon, executive director of marketing communications for the University of California to Higher Ed Live to discuss marketing trends and how to plan for 2014.
In this episode of Admissions Live, host Ashley Budd leads a content strategy roundtable with panelists Ma’ayan Plaut, Ron Bronson and Tanner Newcomb who are fresh off the conference circuit.
The other day I learned that I have a big, possibly massive knowledge gap in the area of my brain dedicated to email communications. I realized I knew nothing about spam filters — other than that they exist. I didn’t know if they were causing some of the complaints that I’d been receiving from U.Va. […]
After the Advancement Live show on August 6th on the subject of Homecoming and fall signature events, I asked Gretchen Edwards, Christine Scheirer, Derrick Smith, Johanna Montague and Chase Carter to offer one final thought – a tip for anyone attempting to start or improve a Homecoming event. Below are their thoughts:
On this episode of Admissions Live, “2012-2013 Tech Trends in Admissions,” host Ashley Hennigan delivers a solo show covering web and communication technology trends from this year’s recruitment cycle. Hear her thoughts on what is emerging, what will stick and what has a long road to ubiquitous adoption.
On this show “Admissions Homepages,” host Ashley Hennigan is joined by Joel Goodman, Principal at Bravery Transmedia, and two members of the admissions web team from University of Nebraska-Lincoln, Dan Kohler, Sr. Assistant Director of Digital Media, and Mike Sammons, Front End Developer. Hear their thoughts on this homepage re-designs, sustainability, mobile, social and more!
Wednesday, March 27 at 12:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #SAlive This week on Student Affairs Live, we will be talking about Marketing and Communications in Student Affairs with three very special guests: Kat Shanahan, Promotions Coordinator for the James R. Connor University Center at the University of Wisconsin in Whitewater ; James […]
As I thought about what to write this month, I realized that perhaps this is a great platform to ask for your feedback. Since my last post I’ve transitioned into a new position at the University of Virginia. My immediate top priority is to take a hard look at what I like to refer as […]
Host Ashley Hennigan and a round table of social media pros, group managers and students present tips, tricks and trends for admitted student Facebook groups. Guests include Courtney Mallam, Print & New Media Specialist, with Krista McNamara, eAmbassador at Glendon Campus of York University, Tim Nekritz, Director of Web Communication, with Heather Casey, Media Intern at SUNY […]
Editor-At-Large at The Chronicle of Higher Education, Jeff Selingo, joins host Ashley Hennigan on Admissions Live for a conversation about the “value gap” in higher education. Topics covered include the perceived value of a college education, what the college of the future will look like, the coming disruption in higher ed and a preview of […]
Vice President of Marketing at Mongoose Research, Marty Agius, joins Admissions Live for an overview of best practices in an admissions-first approach to mobile communication strategies. From text messaging to mobile web sites, Marty brings over 26 years of marketing experience to the show along with dos and don’ts for mobile web content curation.
Admissions Live host Ashley Hennigan delivers a solo show about college admissions basics. The state of college admissions is discussed along with the admissions life cycle and what communication projects Ashley is working on.
Wendy Livingston, Senior Assistant Dean of Admission, and Tina Coleman, Director of Creative Services, join the show from the College of William & Mary. We discuss project management in cross functional teams, from breaking down university silos to producing innovating content for prospective students, we cover tips for collaborating and more.