Posts Tagged ‘higher ed communications’

Social Media Gold - Top 10 List

Social Media Gold – Top 10 List

Thursday, October 9, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Keith Hannon, Associate Director of Social Media Strategy at Cornell University. Tune in as Ashley and Keith count down the 2014 Social Media Gold Top 10 List. Join the broadcast LIVE and participate in the discussion on […]

Social Media and Web at University of Florida

Social Media and Web at University of Florida

Alternate Title: Three Amigos at Work for the Gator Good Thursday, October 2, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Todd Sanders, Director of Social Media at University of Florida, Bruce Floyd, Social Media Manager for the UF Athletic Association and Jeff Stevens, Assistant Web Manager […]

What Would Digital-First Advancement Look Like?

What Would Digital-First Advancement Look Like?

In Spring 2014, the New York Times Digital Innovation report presented a compelling assessment of the challenges facing the paper in light of increasing competition from digital news sources. Readers of the report quickly realized that its analysis of the digital landscape and recommendations for organizational changes were relevant far beyond the confines of journalism […]

Tweeter-In-Chief

Tweeter-In-Chief

Should college presidents tweet? Is there value in university leaders blogging? Does social media play a role in transparency and approachability? Michael Kiser leads this important discussion with guests Michael Stoner of mStoner and Dan Zaiontz of Seneca College.

BIG NEWS: Higher Ed Live announces new channel, Marketing Live

BIG NEWS: Higher Ed Live announces new channel, Marketing Live

New show. New hosts. New sponsor. Big news.

The Homepage is Dead; Long Live the Homepage?

The Homepage is Dead; Long Live the Homepage?

Thursday, May 19, 2014 at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive The Nieman Journalism Lab called last week’s leaked report from the newsroom innovation team at the New York Times “one of the key documents of this media age,” and whether or not you agree with that assessment, there’s no doubt that it […]

Advancement in Student Affairs: Selling Our Story

Advancement in Student Affairs: Selling Our Story

Wednesday, May 21 at 1:00pm EDT Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Across the spectrum, Student Affairs professionals are doing more with less which has made the focus on advancement within Student Affairs all the more important. Beyond that, our students have an amazing stories that deserves to be shared and supported which […]

If You Don’t Like Change, You’ll Like Irrelevance Even Less - Disintermediation & Higher Ed Advancement

If You Don’t Like Change, You’ll Like Irrelevance Even Less – Disintermediation & Higher Ed Advancement

Internet-related disintermediation — reduction in the use of intermediaries — has been complicating the work of Higher Ed Advancement professionals for at least a decade. The impact hasn’t been as dramatic as in the private sector, where the rise of e-commerce devastated established industries such as journalism and bookselling. There is little doubt, however, that […]

Social Media Strategy for Orientation

Social Media Strategy for Orientation

As orientation time approaches, do you have a social media strategy in place? Hear from three experts in the field about how they reach out to engage incoming students and parents before, during and after orientation.

Social Media Beyond EDU

Social Media Beyond EDU

Colleges and universities are becoming increasingly sophisticated in their use of social media. We’re more strategic, creative, and better at integrating social into various campaigns than we have been. But while the progress is undeniable, it still feels as though higher ed is lagging behind the private sector in making serious investments in social media […]

Building an Integrated Brand - The Loyola University Chicago Story

Building an Integrated Brand – The Loyola University Chicago Story

Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent needed today all while deal with shrinking budgets.

Communicating Value in Higher Ed

Communicating Value in Higher Ed

Host Ashley Budd welcomes writer, speaker and author of College (Un)Bound, Jeff Selingo to Higher Ed Live to discuss communicating value to prospective students and families, current students and alumni.

Digital Events Using Google+ is the Future of Alumni Engagement and Fundraising

Digital Events Using Google+ is the Future of Alumni Engagement and Fundraising

I know… I know… it’s not a good platform yet for regular, day-to-day engagement with alumni or anyone else for that matter. There’s a stadium full of people in Google+ but only a few people in the stands are watching the game. That’s not why I’m advocating the platform.

Opportunities and Challenges for Higher Ed Marketers in 2014

Opportunities and Challenges for Higher Ed Marketers in 2014

Guest host Patrick Powers welcomes Jason Simon, executive director of marketing communications for the University of California to Higher Ed Live to discuss marketing trends and how to plan for 2014.

Content Strategy Roundtable

Content Strategy Roundtable

In this episode of Admissions Live, host Ashley Budd leads a content strategy roundtable with panelists Ma’ayan Plaut, Ron Bronson and Tanner Newcomb who are fresh off the conference circuit.

Advancement Live, 11/5: the 4th Annual CASE/Huron Education/mStoner Survey of Social Media in Advancement

Advancement Live, 11/5: the 4th Annual CASE/Huron Education/mStoner Survey of Social Media in Advancement

In 2010, mStoner and Slover-Linett Strategies partnered with CASE to conduct the first survey of social media in Advancement. That initial survey provided invaluable data about the use of social technologies in alumni affairs, communications, and fundraising, establishing a baseline against which to measure trends in subsequent surveys. With the fourth survey now in the […]

Advancement Live, 10/15: Online Giving Days

Advancement Live, 10/15: Online Giving Days

Online Giving Days are hot right now in higher ed fundraising circles, but they’re not new. The model can be traced back to the America’s Giving Challenge in 2007, and it has been used with notable success in a range of contexts, especially by community foundations. It has taken higher ed awhile to appreciate the […]

Advancement Live 10/22: Linkedin University Pages, Alumni Networking

Advancement Live 10/22: Linkedin University Pages, Alumni Networking

Great show today featuring John Hill, Linkedin’s Higher Education Evangelist, and Dan Klamm, Director of Young Alumni Engagement at Syracuse University. Host Ryan Catherwood steered the discussion today (through some technical difficulties) which featured tips for managing Groups, University Pages and opportunities for alumni career services, engagement and advancement services to utilize Linkedin’s amazing digital […]

Are Your Engagement and Solicitation Emails Reaching Your Alumni?

Are Your Engagement and Solicitation Emails Reaching Your Alumni?

The other day I learned that I have a big, possibly massive knowledge gap in the area of my brain dedicated to email communications. I realized I knew nothing about spam filters — other than that they exist. I didn’t know if they were causing some of the complaints that I’d been receiving from U.Va. […]

Google+ for Admissions

Google+ for Admissions

Ashley (Hennigan) Budd hosts Admissions Live with guest Cara Rousseau, Manager of Digital and Social Media Strategy for Duke University. Tune in as they discuss the Google+ platform and its uses in college admissions.

Advancement Live, 10/1: Young Alumni Giving

Advancement Live, 10/1: Young Alumni Giving

Young alumni present colleges and universities with both challenges and opportunities. Transitioning into alumni status during a period of rising tuition, increased student loan burden, a depressed economy, and a challenging job market, they don’t behave the same way that older generations of alumni do. Advancement professionals working with this audience can’t depend on conventional […]

Advancement Live, 9/17: The Snowball Effect - Online, Pipeline, and Bottom Line

Advancement Live, 9/17: The Snowball Effect – Online, Pipeline, and Bottom Line

Social media, e-mail, and direct mail all can be effective marketing and fundraising tools on their own. When combined into a strategic and well-executed integrated marketing strategy, however, they can have a direct and substantial impact on engagement and fundraising goals. In this show, the Cornell Lab of Ornithology‘s Miyoko Chu joined Host Andrew Gossen […]

Homecoming Tips from Advancement Live Guests

Homecoming Tips from Advancement Live Guests

After the Advancement Live show on August 6th on the subject of Homecoming and fall signature events, I asked Gretchen Edwards, Christine Scheirer, Derrick Smith, Johanna Montague and Chase Carter to offer one final thought – a tip for anyone attempting to start or improve a Homecoming event. Below are their thoughts:

2012-2013 Tech Trends in Admissions

2012-2013 Tech Trends in Admissions

On this episode of Admissions Live, “2012-2013 Tech Trends in Admissions,” host Ashley Hennigan delivers a solo show covering web and communication technology trends from this year’s recruitment cycle. Hear her thoughts on what is emerging, what will stick and what has a long road to ubiquitous adoption.