You can take charge of your enrollment funnel by understanding the data it is offering. In this episode of Admissions Live, we will discuss basic metrics to monitor, identify the importance of variable metrics in each level of your funnel, and discuss smart reporting tactics to make interpretation easier. Jon Anspaugh is an analytics expert who has […]
Measuring success of your digital efforts is critical for every institution’s strategy. Social media and web analytics can quantify traffic source and volume. However, these statistics along don’t help us answer questions of ROI in the same way that conversions metrics do. If we can link things like event registrations, memberships, and giving to particular […]
Monday, December 8, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode, members of the recruitment offices at Saint Joseph’s University discuss how they are on the path to collecting better and more accurate admissions data in order to become better marketers and recruiters. Guest host Melissa Calder, Associate Director […]
For decades, Advancement shops have served their institutions well by extracting maximum value from a very limited set of data. We have worked effectively with data points related to the student experiences of alumni — class year, degree type, area of study, extracurricular activities, and so on. And we’ve supplemented that with data about giving […]
Social media analytics tend to focus on aggregate actions that take place on a particular platform. They can focus on aggregate audience — how much has my audience grown? — or aggregate engagement with particular pieces of content — how many likes did my most recent status update receive? What’s missing from much of the […]
In this episode of Admissions Live, host Nicole Lentine is joined by Ian Mortimer, Vice President for Enrollment at Nazareth College. Tune in as they discuss demonstrated interest and predictive data that supports admissions decisions.
In 2010, mStoner and Slover-Linett Strategies partnered with CASE to conduct the first survey of social media in Advancement. That initial survey provided invaluable data about the use of social technologies in alumni affairs, communications, and fundraising, establishing a baseline against which to measure trends in subsequent surveys. With the fourth survey now in the […]
Guest post by Eric Olsen Web Content Manger, Lewis University Did you know that many analytic tools such as Google Analytics can automate weekly or monthly reports, and e-mail them directly to your higher-ups? Isn’t that cool? Please don’t ever use this feature.