Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT’s social media strategy, content generation, and how they’ve leveraged a […]
Search drives a large proportion of traffic to higher ed websites. As we thing about the content that is most important to our constituents, how do we ensure our pages are coming up in search results? Typically, we create content and then optimize it for search. In this episode of Marketing Live, we’ll flip this […]
Higher education is a centuries old industry that is full of pride, tradition and honor. For some, it’s easy to let the sanctity of your brand get in the way of producing engaging content for your alumni. In this session, we’ll take our ties down a notch and discuss how the injection of humor into […]
The Baby Boomers are self-righteous and optimistic. Gen X are your misunderstood latch-key kids. Millennials want participation trophies, don’t like marketing, and are narcissistic to a fault-the “Me Generation,” if you will-but also want to give back. Also Facebook is dying and you should really be on Yik Yak now. Let’s have some real talk […]
Stop hiding your campus experts and newsworthy stories. When you are in tune with the 24-hour news cycle you have a better chance of reaching the audience who cares most about the work you are doing at your institution. Learn how to tap into mass media and improve your storytelling reach on this episode of […]
Content strategy experts unite to discuss strategy for internal web governance and external media production. Host Ashley Budd speaks with Ahava Leibtag, President of Aha Media Group, Mike Petroff, Digital Content Strategist at Harvard and Sarah Maxell Crosby, Web Content Strategist at Dartmouth during this content strategy panel.
Social media, e-mail, and direct mail all can be effective marketing and fundraising tools on their own. When combined into a strategic and well-executed integrated marketing strategy, however, they can have a direct and substantial impact on engagement and fundraising goals. In this show, the Cornell Lab of Ornithology‘s Miyoko Chu joined Host Andrew Gossen […]