Admission marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admission offices need to provide pertinent information, inspire, and make it easy for people to take action. In […]
A comprehensive fundraising campaign is a unique moment in the life of an institution. How can marketing leaders convey the significance and impact of a campaign within the context of the larger institutional brand? Should the fundraising campaign brand be different than the institutional brand, should it be the same, or should it be somewhere […]
Thursday, October 30, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive If you were building a house, you’d invest in a blueprint and floor plan that resulted in the right layout and features you’d want in your home, right? Well, if your home is your college marketing strategy, then media planning and […]
In this short clip from Advancement Live, host Ryan Catherwood interviews Kenna Boyd at the University of Virginia on crafting a campaign event strategy. Find out what U.Va. does to maximize its time and resources during critical campaign phases. (Original air date: 5/27/14)
Higher Ed Live guest host Stephanie St.Martin from Boston College speaks with Cara Rousseau and Amanda Peralta about social media campaigns at Duke University, Erin Supinka a current student and social media ambassador from Rochester Institute of Technology and Sean Casey, video producer from Boston College.
What’s the best social media strategy to drive engagement and online giving during campaigns? How frequently should constituents be placed in front of giving messages until they’re no longer effective. What campaign themes resonate the best, and what’s the best way to coordinate efforts with other communicators around the university.
On today’s episode of Advancement Live, Tom Dominick, Director of Digital Communication in Duke University’s Development Office took viewers on a tour of the fantastic Duke Forward campaign website. Daren Brabham, Asst. Professor at the Annenberg School of Communication and Journalism at the University of Southern California had some great ideas for higher education communicators […]