Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT’s social media strategy, content generation, and how they’ve leveraged a […]
Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption. You’ll take away key learnings from the book, which provides a system for embracing transparency, engaging audiences, creating evangelists, and […]
The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.) Brand strategy is inherently challenging for colleges and […]
For many stakeholders, intercollegiate athletics can be a high-visibility front door to your school. When it is done right, marketers can successfully embrace athletics and leverage its activities and exposure to advance an institutional brand. In this episode, a panel of senior marketing and communications leaders will discuss challenges and opportunities for marketers as they build partnerships with […]
Last month, more than a thousand professional marketers gathered in Orlando, Florida, for the annual American Marketing Association (AMA) Symposium for the Marketing of Higher Education. In this episode, we’ll recap the major themes and takeaways from this year’s conference.
The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from two seasoned marketing professionals who recently provided leadership for their universities during this time – at the University of Nebraska, which welcomed its 7th president in 2015, […]
The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the institution’s president (or chancellor), and nearly 60 percent serve on the president’s cabinet or leadership team. That still leaves a significant percentage of […]
A brand is owned by the customers who draw meaning from it. In his new book The Brand Flip, Marty Neumeier shares 10 new realities for brands, where customer identity, not company identity, takes precedence. He writes, “The primary good that a company can offer its customers is empowerment. The best brand builders see greatness […]
Where does the business school brand fit into a university’s brand architecture? With the university brand, the B-school brand, and individual program brands, how do marketers manage them all and drive results? Guests Peter Ashley and Angela Bostick will share insights and discuss strategies for incorporating the university brand into the business school brand.
A comprehensive fundraising campaign is a unique moment in the life of an institution. How can marketing leaders convey the significance and impact of a campaign within the context of the larger institutional brand? Should the fundraising campaign brand be different than the institutional brand, should it be the same, or should it be somewhere […]
Higher education is an increasingly crowded and competitive marketplace, and every institution has a brand story to tell. According to bestselling author Bernadette Jiwa, telling your brand story is more about doing than telling. “The brands we really love are the ones that create difference for us, they make us feel like we belong, that […]
Driving consistent visual identity plays a significant role in achieving brand coherence across an institution. Marketers know that your school’s logo is just one element – the visual representation – of the brand. Challenges abound to realize this coherence in higher education where missions are multi-pronged and organizational structures are decentralized. In this episode, staff […]
Brand strategy work is a process, not a project. Once a new campaign is launched, the work is just beginning. Strong brands are built from great experiences, and success comes from your institution’s people living the brand every day. In this episode, host Rob Zinkan and two seasoned higher ed marketing leaders will explore strategies […]
As Higher Education is being scrutinized from multiple directions, it is more important than ever before to focus on solid branding and marketing in our institutions. SUNYCUAD hosted a panel discussion with local Rochester communications leaders to pick their brains about what makes for great brands. Participants: Tod Martin, President and Chief Creative Officer, The […]
Recently released by mStoner, “The State of Higher Ed Branding: A Survey of Marketing Leaders, 2015” finds that higher education has come a long way in its understanding and acceptance of branding. The goal of the research was to take a more focused look at the degree to which institutions have developed formal, research-based brand […]
Keeping up with email, technology, and social media in today’s world can be a little like drinking from a firehose. Despite the challenges, there lies tremendous potential for digital leadership. The platform, whether LinkedIn, Twitter or Pinterest, doesn’t matter. Today’s most progressive leaders are recognizing and leveraging the benefits of being digital. For those who dismiss […]