For many stakeholders, intercollegiate athletics can be a high-visibility front door to your school. When it is done right, marketers can successfully embrace athletics and leverage its activities and exposure to advance an institutional brand. In this episode, a panel of senior marketing and communications leaders will discuss challenges and opportunities for marketers as they build partnerships with […]
Jeff Lail, host of the #EDUsports Podcast and Coordinator for Programs at UNC Greensboro, came on the show to talk about what the heck is going on with collegiate athletics. It seems like scandals are popping up all over the place and controversy is trumping scholarship. When did student athletes stop being students first?