As May approaches, we’re preparing to welcome thousands of students into the alumni family. How do we ensure our newly minted alumni will stay engaged for life? What are some of the best programs to gather their post-graduation plans, communicate alumni benefits, and encourage them to stay connected? In this episode of Advancement Live, Kim Brown speaks with […]
Many alumni associations are funded primarily by dollars raised from various forms of memberships. Yet many institutions are rethinking this structure, given the accessibility of social networks and competition for dollars from advancement initiatives, and the tremendous opportunities in crowdfunding. Institutions are challenged to provide the right mix of benefits that make paying for a […]
One of the most unique engagement program strategies in higher education, this edition of Advancement Live features the CIRCLES corporate networking events program created by Stacy Mitz and Charles Ries at Marquette University. Stacy Mitz, Assistant VP Engagement, and Charles Ries, Senior Director for Development, will talk about the origin of the CIRCLES program that […]
Let me take you on a journey my friends. Today we’re going to attend an alumni networking event together. It could be a happy hour at Trendy Bar du Jour or a Campaign Celebration event for “Believe in Us Now, Give Money So There’s a Later” at a fancy art gallery. The choice is yours. […]
Ryan Catherwood hosts a conversation about the State of Alumni Engagement in 2015 featuring Jade Bressington, Deputy Director of Alumni Relations at the University of Birmingham, in the U.K, along with Keith Lue, Executive Director of the Alumni Association at BYU, JT Forbes, Chief Executive Officer at the Indiana University Alumni Association, and Jeff Schanz, […]
What makes a great print edition of an alumni magazine? How do editors decide on a magazine’s cover, layout or new design elements? Where do alumni magazine stories come from, and how, if at all, should alumni magazines be used as vehicles for fundraising or the marketing of other university priorities? For the answers to […]
One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communication strategy in particular, in an attempt to increase turnout.
Over the last year, we’ve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations as a precursor to giving over time. I outlined some of the approach in “8 […]
Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these memberships, administrators have gotten creative with how they get alumni to join and renew each year. Advancement Live […]
New evidence of success in the digital realm of advancement communications can be found in recent “Giving Day” results both in terms of dollars raised and donor participation percentages. Columbia University, Colgate University and Washington and Lee University come to mind as great examples. Several universities have tried and many more are planning 24-hour giving […]
Partnerships with vendors will become increasingly central to Advancement work over the upcoming decade. In areas ranging from Big Data to the mobile web, from strategy to tactics, vendors are offering tools and services that make it possible for Advancement offices to do more, more effectively, than would ever be possible relying on internal resources […]
Wednesday, May 21 at 1:00pm EDT Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Across the spectrum, Student Affairs professionals are doing more with less which has made the focus on advancement within Student Affairs all the more important. Beyond that, our students have an amazing stories that deserves to be shared and supported which […]
Internet-related disintermediation — reduction in the use of intermediaries — has been complicating the work of Higher Ed Advancement professionals for at least a decade. The impact hasn’t been as dramatic as in the private sector, where the rise of e-commerce devastated established industries such as journalism and bookselling. There is little doubt, however, that […]
My wife and I went together to our twenty-week ultrasound appointment the other day. Our daughter, due in August, looked to have all her bits and parts in the right places. I have to admit though, if the ultrasound tech told me that there was actually a swing set and sandbox in there, I could […]
In my last post, I discussed how we crowdsourced short video entries from University of Virginia students showcasing an individual display of talent. From these submissions, we selected 12 finalists for a Digital Talent Show competition that functioned as a component of a 36-hour fundraising event themed around Thomas Jefferson’s Birthday Celebration (#TJBDAY).
What’s the best social media strategy to drive engagement and online giving during campaigns? How frequently should constituents be placed in front of giving messages until they’re no longer effective. What campaign themes resonate the best, and what’s the best way to coordinate efforts with other communicators around the university.