New student send-offs (or summer send-offs) are popular ways to welcome new students and their families to our colleges and universities. They take place in new student hometowns all over the world and are often hosted by local alumni chapters and parents. But they’re more than just welcome events: there are incredible opportunities when admissions, student affairs, and alumni engagement work together. In this episode of Advancement Live, we’ll explore how these events can foster donor engagement, strengthen partnerships with our alumni club volunteers, and be used as awareness tools for students – connecting them to alumni from the start of their college careers. Expect insights to those topics and many others as Kim Brown chats with send-off superstars from NYU and UCLA!
Kim BrownKim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.
Amber is Assistant Director of Bruin Recruitment at UCLA focusing on integrating alumni (and the UCLA Alumni Association) in undergraduate recruitment efforts, engaging alumni in meaningful ways, and uniting all members of the Bruin family through programs and events. These programs/events include: New Bruin Send-off Celebrations, College Fairs, Information Sessions, the Back to School Snack Event, Bruin Bound yield events, and Bruin Days for both freshman and transfer admits. Amber has a degree in English Language and Literature from UCSB and a master’s degree in Humanities and Social Thought from NYU.
Jenni is Assistant Director for Regional Alumni Outreach and Programs at New York University. She is originally from Spokane, WA and has both a bachelor’s and a master’s degree from the University of San Francisco. Jenni started her career at the University of San Francisco and joined the NYU team in July of 2013. In her current role, she oversees NYU’s very popular summer send-off series.