The National Association for College Admission Counseling (NACAC) publishes an annual report. It’s called the State of College Admission. In it you’ll find up-to-date information about the admission process. The practices include first-time freshmen, transfer students, and international students in the US.

In this episode of Admissions Live, hear from NACAC’s executive director of educational content and policy. David Hawkins will share what he has learned about factors in the admission decision. David brings insights into the status of college counseling in secondary schools. We’ll also discuss common recruitment strategies that are being executed by colleges and universities.


Admissions Live is sponsored by NRCCUA

Episode Host

Nicole Lentine

Nicole Lentine

Nicole Lentine is associate director of admission at Champlain College. Along with recruitment goals and activities, she serves as community manager to prospective and admitted student social media communities, develops admissions and alumni partnership strategies, and develops events and visit programs for special populations. Nicole has over nine years of experience in the industry, and thrives on networking and learning from others to constantly improve and find new ways to connect with students. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.


David Hawkins

David Hawkins is the executive director for educational content and policy for the National Association for College Admission Counseling based in Arlington, Va. Hawkins has worked for NACAC since 2000 and is the creator and editor of NACAC’s State of College Admission report. Immediately preceding his tenure at NACAC, Hawkins was appointed by President Bill Clinton to serve as a Congressional affairs officer at the U.S. Department of Housing and Urban Development. Hawkins’ prior experience includes service as research director for the Democratic Congressional Campaign Committee. Hawkins received bachelor’s and master’s degrees in government from the College of William and Mary in Williamsburg, Va.