Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.
Rob ZinkanRob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as associate vice president for marketing. He also served in campus-level roles there as vice chancellor for external affairs and assistant dean for advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
Melody Oldfield is assistant vice president for university relations and marketing at Oregon State University, managing the university’s integrated marketing communications plan in support of Oregon State’s overall strategic plan.
Since coming to Oregon State in 1999, Melody has developed and implemented marketing strategies that have increased enrollment, alumni engagement, and visibility in target markets. The university’s Powered by Orange campaign earned multiple awards and national recognition.
Prior to joining Oregon State, Melody worked in community relations at Wachovia Bank and at an Atlanta-based advertising agency.
Laura Shields is associate director of university marketing at Oregon State University. A graduate of the University of Texas at Austin, Laura joined Oregon State in 2009 as a marketing specialist and has also served as marketing manager and assistant director.
She and her colleagues promote the Oregon State University brand through strategic marketing communications and creative services, and they also manage university-level web content and social media networks.
Prior to joining Oregon State, Laura served as public relations specialist at MGM Resorts International.