Gordon Gee, president of West Virginia University, is a familiar face. He’s personable and active on social media, which has provided both opportunities and challenges for the communications team at WVU. Join us for this broadcast and hear from Tony Dobies, social media strategist for the university, about how they strategically positioned President Gee. Tony will share his experiences and talk about issues such as:

  • Using social media to introduce the new president
  • Reporting on their social media successes
  • Tailoring a plan to fit the personality of your president

This episode is produced in partnership with the Public Relations Society of America Counselors to Higher Education. PRSA CHE members are encouraged to participate to share their experiences.


This episode is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Kent Cassella

Associate VP for Communications and Senior PR Strategist

Kent, a retired U.S. Army officer, has held a variety of leadership positions in government affairs and has directed media strategy around the world. Prior to joining the MSU team, he served as director of public relations at the United States Military Academy at West Point. A graduate of West Virginia University’s communications school, he also holds a master’s degree in journalism from Marshall University and an MBA from Touro University International. Kent is responsible for leading the development of university-wide media communications strategies, implementing media communications initiatives, measuring the impact of those initiatives, and collaborating to ensure strategic alignment with all communications activities.



Tony Dobies

Tony leads the social media conversation on campus at West Virginia University. As social media strategist, he helps set the University’s social media-specific goals and develops strategies to reach them through various campaigns and initiatives. He also manages the University’s day-to-day presence on Facebook, YouTube, LinkedIn, Pinterest and Google+. Prior to his social media work at WVU, Dobies spent time as a senior writer at the University and was an award-winning sports writer for newspapers like The Pittsburgh Tribune-Review and The Daily Athenaeum. He graduated from WVU in 2009 with a Bachelor of Science in journalism. Follow Tony on Twitter, @dobiest.