Learn about Yale University’s volunteer-powered alumni social media ambassador program. In this episode of Advancement Live, host Andrew Gossen will speak with two of the volunteer leaders of social media for the Yale alumni community. Without software fees or involvement by IT staff, the Association of Yale Alumni has created a method to encourage alumni to post on social media regarding major events and opportunities for interaction. This dovetails neatly with a new type of volunteer role that’s emerging at many institutions, that of digital volunteers. Contribute to the conversation during the live broadcast using #higheredlive on Twitter.


Episode Host

Andrew Gossen

Andrew Gossen

Andrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.


Margie Whiteleather

Margie Whiteleather works in social media and marketing for The Cornell Store and related departments at Cornell University. As a volunteer with the Association of Yale Alumni (AYA), she is co-chair of the Yale Alumni Social Media Task Force. The task force coordinates social media engagement efforts ranging from content creation and curation to social media training for alumni volunteers, and operates the SA@Y network (Social media Alumni @ Yale), which was formed in 2013. Connect with Margie on Twitter at @margiesw.


Sarah Tomita

Sarah is co-chair of the Yale Alumni Social Media Task Force and enjoys volunteering her time to mentor, educate, and train fellow alumni social media ambassadors. Sarah is passionate about making branding through digital media both accessible and strategic for alumni engagement, as well as leveraging the latest trends in technology to enable dialogue, action, and impact for nonprofits and social enterprises (“looking good, while doing good”). She is Chair of Marketing & Outreach for the Yale Alumni Nonprofit Alliance (@Yale_Nonprofit) as well as Chair of Marketing & Communications for the first global Yale Asian Alumni Reunion. Follow Sarah on twitter @sarahtomita.