Your prospective and admitted students are talking to and about you on social media. Are you listening? Think about the last time you mentioned a brand on social media and what your expectations were. Messages can be passive or direct, positive or negative, specific or obscure.
On this episode of Admissions Live, Nicole Lentine speaks with three social media professionals from varying institutions about the importance of social listening, how they manage their efforts, and best practices you can put to use today. Tune in to the live broadcast and ask questions to the panel on Twitter.
Nicole LentineNicole Lentine is a senior assistant director of Admissions at Champlain College. Along with recruitment goals and activities, she works with a team of student ambassadors to ensure that the enrollment center’s web and social media outreach helps the right students find their match at Champlain. Nicole has over six years of experience in the industry, and thrives on networking and learning from others to constantly improve and find new ways to connect with students. She speaks about college admissions and digital communication strategies at regional conferences including NEACAC, HigherEdWeb New England, and UBTech.
Lougan is the social media and digital marketing specialist for Belmont University’s Office of University Marketing and Public Relations. In his role, Lougan is responsible for strategy and oversight of all aspects of Belmont’s social and new media presence. He is chair of the Social Media Administration Team, which oversees the University’s flagship Twitter, Facebook, Instagram, Tumblr, SoundCloud, Foursquare and YouTube accounts and provides leadership in departmental marketing efforts using social media. Lougan also serves as the ex-facto advisor to the University Strategic Marketing Team in regards to social media and supervises the Boulevard Team, Belmont’s social media student street team. Lougan is also co-host of the Higher Ed Social podcast.
Melissa is a hybrid marketer and communications strategist with a background in design and education. She has spent more than ten years in communication roles at educational organizations, with the most recent experience being the associate director for media and communications for undergraduate enrollment at Saint Joseph’s University in Philadelphia. Melissa is responsible for executing the communications and marketing plan for high school and transfer students in order to support enrollment goals each year.
Tyler is senior producer of social media at the University of New Hampshire. He is responsible for creating content, monitoring, and engaging with the public through all of the university’s social channels, with a specific focus on engaging prospective students and the university’s alumni network. Drawing on six years recruiting in the admission offices of Lasell College, UMass Amherst, and the University of New Hampshire, Tyler transitioned in 2014 to his current role at his alma mater to continue telling the UNH story to the world.