New social media platforms are constantly emerging online, creating opportunities for us to communicate with our students in innovative ways. The challenge is knowing which platforms are beneficial for us to join and which ones are better to leave behind. Snapchat launched in 2011 and quickly rose to prominence in the digital world. With over 100 million active users – and 71% of them under 25 years old – Snapchat presents a great opportunity to connect with our students.


Marketing Live is sponsored by Social Media Strategies Summit — Higher Ed

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Andy Howard

Assistant Director of RecSports for Marketing & Communications at the University of Florida