The Higher Education Social Media Strategies Summit will be held November 2 – 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media marketing from peer leaders.

For the past 3 years, conference committee members have fine-tuned how to build a compelling, relevant agenda that is both informative and inspirational. To get the most out of #SMSSUMMIT, prior planning will be helpful for all attendees.

In this episode of Marketing Live, we will meet with conference organizers to discuss the do’s, don’ts, and Conference pro-tips you need to know before heading to Boston.


This episode is sponsored by Social Media Strategies Summit

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Breanna Jacobs

Breanna manages GSMI’s conference production team and is the lead for the company’s digital marketing conference portfolio. She produces 8+ conferences per year, working directly with senior level speakers and collaborating with marketing and sales teams to drive event publicity and content marketing initiatives. She’s researched and launched several new, successful programs from scratch including the UX Strategies Summit, Mobile+Web Developer Conference and the Brand Strategy Conference.

Prior to GSMI, Breanna was an ESL teacher, studied and taught abroad in Spain (Olé!). She graduated with a BA in Global Studies from UC Santa Barbara. She’s a runner, bookworm, and traveler.


Christopher Barrows

Chris is a digital marketer currently serving as Social Media and Mobile Product Coordinator for New York University. Chris received his Masters of Science in Instructional Media from Wilkes University and a Bachelors Degree in Digital Media Communications from Marywood University in Scranton PA (yes, that Scranton).

Chris is creator and host of the Why I Social Podcast and the chairperson of the Edu Web Digital Summit which takes place this summer in San Diego.