Faculty and researchers can be hesitant when it comes to sharing their work on social media. It’s up to communication professionals to explain the value in sharing their work.

Hear from a long-time social media pro about building trust with some of your most skeptical colleagues – scientists. Learn how to take content from conferences and help researchers communicate real science via social media.


This episode is sponsored by OmniUpdate

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Andrew Cassel

Andrew is the social media admin for the University of Alaska Fairbanks – America’s arctic university. Andrew has been developing the university’s social media presence since 2011 and has been recognized for his work with top awards from the Public Relations Society of America – Alaska. Andrew was awarded best presentation in the Technology in Education track at HighEdWeb 2017 for his talk Shattering Silos: Sharing Science on Social.