We’re thrilled to announce that Rob Zinkan, associate vice president for marketing at Indiana University, is the newest member of the Higher Ed Live family. Rob joins Amy Jorgensen as co-host of Marketing Live, which airs every other Thursday at 1:00 p.m. ET.
Rob is in his 13th year with Indiana University, currently in a university-wide role as Associate Vice President for Marketing, serving as marketing liaison to the flagship campus leadership and marketing community, working to develop, champion, and deploy the university’s brand strategy, and leading IU’s internal marketing agency. Previously, he worked at the campus level as Vice Chancellor for External Affairs at Indiana University East and Assistant Dean for Advancement at Indiana University–Purdue University Columbus (IUPUC). Rob is a graduate of Wabash College and Xavier University and is a doctoral student at Creighton University. He authors the University Advancement blog and is chair of CASE Indiana.
Marketing Live focuses on topics in communications, brand and brand strategy, content strategy, and social media strategy in education. Rob and Amy are recognized thought leaders in higher ed marketing and provide insights into the challenges that confront today’s working professionals. They will interview practitioners, thought leaders, and others who can provide unique perspectives on issues and trends in an ever-changing industry.
Recently released by mStoner, “The State of Higher Ed Branding: A Survey of Marketing Leaders, 2015” finds that higher education has come a long way in its understanding and acceptance of branding. The goal of the research was to take a more focused look at the degree to which institutions have developed formal, research-based brand strategies. Learn insights about how much colleges and universities spend on these projects, whether they used external partners, who sponsored the projects on campus, and how long the process took.
Marketing Live is sponsored by Formstack, a robust online form-building solution. With an intuitive drag and drop interface, the platform makes it easy for marketers to create branded, mobile web forms without writing code. Using Formstack, higher education marketers have the power to integrate existing applications, ensure software compliance, and double online response rates.