Rethinking Social Media in Higher Ed

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In one of our most controversial conversations to date, Joel Goodman, web marketing manager at Trinity International University, and Brandon Croke, community manager at Inigral, join the program for a heated discussion on the state of social media in higher ed. After an exciting social media roundtable episode a few weeks ago, we’re left wondering – does the approach our industry is taking even make sense?

We breakdown the realities of our industry’s current implementation, including goals, strategy and implementation, and pose tough questions we feel have gone too long without being properly addressed.

Thanks to our Sponsors
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community. Check out Pepperdine’s community newsroom, powered by @omniupdate.
Inigral, the creators of the Schools App on Facebook. A private Facebook community to boost enrollment and retention. See how other schools are predicting/improving yield with @inigral’s social enrollment data.
SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. Heading to the ACPA conference? Be sure to play SCVNGR when you are there. Lots of great prizes on the line.

Weekly 5
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Continuing the Admissions-First Approach to Mobile Conversation

Unsolicited Shout-out of the Week
Great new geo-targeted higher ed news source from Knewton

Check out the show’s backchannel for a detailed look of real-time reactions

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