Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications.

Flash forward to today, and you’re wondering whether it’s you or your technology as you face the organic sprawl that your site has, once again, become.

Join Marketing Live host Rob Zinkan and Voltaire Santos Miran, co-founder and co-owner of mStoner, Inc., as they discuss the things you need to know to set up your redesign project for success. You’ll learn how to use insights from data to justify a website redesign and how to create realistic expectations internally around cost, process, and community engagement.

We’ll share tips to help you set your redesign project priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration. And Voltaire will share the top mistakes that institutions usually make during the redesign process, and how to avoid them.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president, marketing, where he leads Indiana University’s full-service internal marketing agency; works to develop, champion and deploy the university’s brand strategy; and acts as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.
 

Guest

Voltaire Santos Miran

Voltaire Santos Miran — co-founder and co-owner of mStoner — works with clients to forge and sustain transformative, memorable, and incredibly effective partnerships. He shapes all aspects of mStoner’s individual projects, overall planning, and company-wide management in his role as Managing Director and Co-Owner. A natural storyteller, Voltaire enjoys teaching others how to tell stories and using his expertise in information architecture, content strategy, and governance to move institutions from a project mindset to a process mindset. Current clients include the University of North Dakota, Elmhurst College, and the UC Berkeley School of Public Health.