Colleges spend a great deal of time trying to craft recruitment messaging that will speak to the next generation. The millennial classes have been particularly challenging to reach due to a lack of responsiveness to traditional marketing and changes in communication styles as technology evolves. What challenges will the next generation, “Z,” bring? On today’s Admissions Live, Jen Doak-Mathews joins the show to discuss the advantages to understanding the next generation and as well pitfalls of stereotyping.
Chris D'OrsoChris D’Orso is the Associate Director of Undergraduate Admissions at the College at Brockport. A SUNY lifer, he has a B.A. from Geneseo, worked in student activities at Finger Lakes Community College and in admissions and orientation at Old Westbury, before joining Stony Brook, where he ran social media for one of the top public universities in the northeast. He also got his butt kicked on “Jeopardy!,” a defeat he rues to this day.
Jen Doak-Mathewson is assistant director of eMarketing at the UConn Foundation. She manages social, email marketing and web content strategy for the foundation, and is constantly in search of compelling stories of impact and donor support. Since joining the foundation in 2014, she led a website CMS migration, facelift and content overhaul and is involved in overall communications strategy and distribution.
Prior to arriving in Storrs, Doak-Mathewson was the online communications specialist at CASE from 2010 to 2014. She managed the CASE social media accounts, created email newsletters and updated CASE website content, also leading a content strategy group and assisting in community management. She started the #CASESMC biweekly Twitter chats in 2013 and contributed regularly to the CASE Blog. She is excited to attend her fourth CASESMC conference—her first as a speaker rather than a volunteer!
She received her bachelor’s degree at UConn and her master’s degree in communication, culture and technology from Georgetown University.