Sponsored Post

This post is written by Jennifer Saab, at Sizzler, iModules User Conference.

When the Purdue Alumni Association decide to undergo a website redesign, they had multiple goals for the outcome:

  • Integrate the site with their in-house magazine Purdue Alumnus
  • Replace their static website with one that was mobile-ready
  • Improve the design with more white space
  • Increase alumni association membership

They also wanted a separate design template for the Purdue Alumni Student Experience, the largest student group on campus, and to enhance their travel section.

The entire project took around nine months, which included the custom designed site and seven templates. (Five templates were added during the implementation process, extending the completion date.)

Results

  • Their new site launched this past spring with a more modern look and the ability to schedule the release of content more gradually.
  • When comparing May-July of 2015 to 2016, Purdue saw an increase in both visitors and page views.
  • Monday, Tuesday, and Thursday continue to be the highest traffic days on the site.
 

Article Author

Jennifer Saab

Jennifer Saab

Marketing Communications Manager
iModules

Jennifer Saab has been the marketing communications manager at iModules since 2014. Prior to that, she spent nearly ten years at the Metropolitan Community College system in Kansas City, Missouri in marketing and as director of enrollment services. In her downtime, you’ll find Jennifer teaching yoga, riding bikes with her husband, and chasing her four-year-old daughter.