New research by Gil Rogers of Chegg and Michael Stoner of mStoner, Inc. has the industry talking. In their Mythbusting research series, the two higher ed heavyweights illustrate where prospective students and higher education enrollment and marketing professionals agree and disagree on enrollment marketing topics.
To say the least, we at Mongoose like their take. Actually, we like it so much that we are borrowing it for the day.
So here goes: A satirical comparison between your ultra-typical prospective student and a stereotypical admissions professional.
Most important content on the website?
Importance of financial aid information?
Impressive academic points?
Role of social media in the admissions process?
Which is more helpful — a campus map or a virtual tour?
Request information forms — long or short — which is best?
Best way to contact you?
While we hope no admissions pros’ feelings were hurt by this assessment, consider it a friendly and timely reminder to challenge you and your institution’s preconceived notions about students and how they want their information. After all, your enrollment depends on it.
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