Post-Accept Issues: Yield

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Chris D’Orso, Assistant Director of Undergraduate Admissions at Stony Brook University, joins the show for a candid conversation about yield and retention. We’ll look at projections, challenges and strategies from Chris’s perspective as a “student affairs guy in an enrollment manager’s role.”

Taken from the live broadcast, February 21, 2012.

Topics discussed during the LIVE broadcast include:

  • Admissions Trends
  • Selectivity vs. Yield
  • Common App
  • Student Affairs partnerships
  • Communication strategy
  • Social Networking
  • Event programming

More questions for Chris? Find him on twitter @cdorso.

RESOURCES/LINKS

NACAC’s College Admission Trends for 2011:
“Uncertain Times Lead Colleges to Lean More Heavily on Wait Lists;
Acceptance Rate for Four-Year Colleges Declines Slightly, NACAC Finds”
http://www.nacacnet.org/AboutNACAC/PressRoom/2011/Pages/SOCA2011.aspx

NACAC’s 2011 State of College Admissions Report
http://www.nacacnet.org/PublicationsResources/Marketplace/research/Pages/StateofCollegeAdmission.aspx

[VIDEO] from Inigral
Students connect via social media before arriving on campus at Columbia College.
http://youtu.be/7tf91ftwKUk

Shared via the #admissionslive backchannel:
Brandon Croke @Bcroke
Looking for social media measurement tips for admissions? Free guide here - bit.ly/xqrs1X

THANK YOU TO OUR SPONSORS
INIGRAL, the creators of the Schools App on Facebook. Learn how other schools are predicting/improving yield with their social enrollment analysis. Read More

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[Headlines]
Study Finds Increasing Inequality in College Entry via The NACAC Admitted Blog
Justices to Hear Case on Affirmative Action in Higher Education via The New York Times
Study Finds Increasing Numbers of Public Colleges with Differential Tuition via Inside Higher Ed
Rethinking Mobile in Higher Ed: An Admissions-First Approach via @sethodell at Higher Ed Live

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