Chris D’Orso, Assistant Director of Undergraduate Admissions at Stony Brook University, joins the show for a candid conversation about yield and retention. We’ll look at projections, challenges and strategies from Chris’s perspective as a “student affairs guy in an enrollment manager’s role.”

Taken from the live broadcast, February 21, 2012.

Topics discussed during the LIVE broadcast include:

  • Admissions Trends
  • Selectivity vs. Yield
  • Common App
  • Student Affairs partnerships
  • Communication strategy
  • Social Networking
  • Event programming

More questions for Chris? Find him on twitter @cdorso.


NACAC’s College Admission Trends for 2011:
“Uncertain Times Lead Colleges to Lean More Heavily on Wait Lists;
Acceptance Rate for Four-Year Colleges Declines Slightly, NACAC Finds”

NACAC’s 2011 State of College Admissions Report

[VIDEO] from Inigral
Students connect via social media before arriving on campus at Columbia College.

Shared via the #admissionslive backchannel:
Brandon Croke @Bcroke
Looking for social media measurement tips for admissions? Free guide here –

INIGRAL, the creators of the Schools App on Facebook. Learn how other schools are predicting/improving yield with their social enrollment analysis. Read More

SCVNGR, a Google-funded mobile game about going places, doing challenges and earning points. SCVNGR is all about sending your message to students in a fun way. Just how fun is it? See for yourself. We are sending out a link with a video from the University of Louisville. Watch how the Louisville “Cardinal Challenge” serves as a way to unite students with campus through a popular cell phone game. Watch Video 

WELCOME TO COLLEGE, who believe it’s all in the visit and have created web & mobile applications to help institutions measure and manage their most critical recruitment tool, the college visit. With over 15,000 ratings on the Welcome to College site, check out how your institution is stacking up. Find out more about becoming a Welcome to College school partner. Read More, the leader in social admissions. The Zinch China team helps colleges and universities with market intelligence and brand monitoring initiatives, while making the most of their international recruitment budgets. Recently, Zinch China has been cited in Forbes, The Chronicle of Higher Education, and the New York Times on important topics such as fraudulent documents and English language competency of Chinese applicants to US schools. For more information be sure to e-mail or tweet @socialadmission.

Study Finds Increasing Inequality in College Entry via The NACAC Admitted Blog
Justices to Hear Case on Affirmative Action in Higher Education via The New York Times
Study Finds Increasing Numbers of Public Colleges with Differential Tuition via Inside Higher Ed
Rethinking Mobile in Higher Ed: An Admissions-First Approach via @sethodell at Higher Ed Live


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