Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 15 years and is currently in a system-wide role as associate vice president for marketing – working to develop, champion, and deploy the university’s brand strategy; leading IU’s internal full-service marketing agency; and serving as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is a past chair of CASE Indiana.
 

Guest

Jeff Rosenblum

Jeff Rosenblum is the founding partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, the NFL, The Wall Street Journal, Universal Orlando, Verizon, and more.

He is the author of Friction and the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It reveals the surprising story about corporations’ ability to improve the world, one small step at a time.

Jeff is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize multiple industries.