July 16, 2012 4:34 am
by Seth Odell
Higher Ed Live was in attendance last week for the Stamats Integrated Marketing Conference in Chicago, IL. As part of our event coverage, we live streamed a first-of-its-kind event called ParentsTALK LIVE!. ParentsTALK LIVE! was an engaging panel of parents of college-bound teens sounding off and sharing their thoughts, concerns, praise and criticism of the college recruitment process.
We all understand the important role parents play in the college recruitment process and this 75 minute event is without a doubt the most valuable resource to any higher ed marketer interested in better understanding how to serve and market to parents. If you missed this last week, find some time on your calendar and absolutely watch through this gem.
Thanks to Stamats for helping us be a part of the conference and for letting us share this wonderful event with the broader higher ed community!