Marketing Live Preview: Tell Our Story Better

Marketing Live Preview: Tell Our Story Better

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We’ve all heard it. It’s the refrain from passionate board members, senior administrators and others in the university community that oversimplifies and undervalues our role as marketers. Read more ▸

Advancement Live: Getting Appointments & Making the Ask

Advancement Live: Getting Appointments & Making the Ask

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Advancement Live co-host Ryan Catherwood interviews Arthur Criscillis, Ed.D, Managing Partner at Alexander Haas, an Atlanta-based consulting firm dedicated to advancement programs. This edition of Advancement Live is focused on providing tips for fundraising professionals, particularly those working at the annual giving level, as they work to set appointments and prepare to make one-on-one solicitations with donors and prospects.

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Digital Accessibility

Digital Accessibility

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Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Rehabilitation Act, along with keeping your information clear and engaging. Read more ▸

8 Ways to Collect Data & Measure Individual Digital Engagement

8 Ways to Collect Data & Measure Individual Digital Engagement

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Over the last year, we’ve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations as a precursor to giving over time. I outlined some of the approach in “8 Constructs to Developing a Digital Engagement Strategy.” I guess I like the number 8, huh? Read more ▸

Understanding the Independent School Marketplace

Understanding the Independent School Marketplace

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Thursday, July 31, 2014 at 1:00 p.m. ET

Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

Drew Millikin, Director of Admissions and Financial Aid at Vermont Academy, guest hosts this special episode of Higher Ed Live. As educators we recognize the challenging market that we operate in. Tune in as Drew speaks with Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy, Jay Goulart, Co-Founder & Chief Data Artist for NewSci, LLC, and Andy Hirt, Director of Member Relations The Association of Boarding Schools (TABS). They tackle how to strategically approach the value of the education we provide in order to expand the market funnel in two directions, through enrollment and advancement.

Join the broadcast LIVE and participate in the discussion on Twitter at #HigherEdLive at 1 p.m. ET on Thursdays. Watch the video replay in syndication or listen to the podcast here and on iTunes. Read more ▸