February 2, 2014 5:30 pm

by

Guest host Patrick Powers welcomes Jason Simon, executive director of marketing communications for the University of California to Higher Ed Live to discuss marketing trends and how to plan for 2014.

Taken from the live broadcast, January 30, 2014.

Topics discussed during the LIVE broadcast include:

  • Marketing trends
  • Social media
  • Higher ed value gap
  • Communicating value
  • Marketing roles

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