Video content is more popular than ever. Is your Advancement operation taking full advantage of the medium? In this episode, guests from Embryo Creative, Boston University, and Temple University discuss how they have combined audience segmentation, smart scheduling and alumni & donor engagement strategies to produce videos and social media programs that deliver a better return on investment.

 

Episode Host

Andrew Gossen

Andrew Gossen

Andrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.
 

Guests

Ryan Ferland

Ryan is the Creative Director and Founder of Embryo Creative.  Embryo specializes in working with higher education institutions and other non-profit organizations to improve fundraising performance through video and social media programs. Prior to Embryo, Ryan was with WBUR where he developed their marketing communications programs to improve donor engagement.Ryan holds a Master’s degree in Advertising from Boston University.

 

Austyn Ellese Mayfield

Austyn is a Michigander-turned-New Englander who loves hearing a good story as much as she loves telling one. Her training in both poetry and broadcast journalism have forged a drive to create engaging and purposeful media experiences that connect with audiences in meaningful ways. Austyn is currently the Integrated Media Producer for Development Communications at Boston University, where she works to leverage video and multimedia content to enrich alumni outreach. You can connect with Austyn on Twitter at @austynellese (but you’ll have better luck on Instagram).

 

Tom Kegelman

Assistant Dean, Fox School of Business at Temple University