Stop hiding your campus experts and newsworthy stories. When you are in tune with the 24-hour news cycle you have a better chance of reaching the audience who cares most about the work you are doing at your institution. Learn how to tap into mass media and improve your storytelling reach on this episode of Higher Ed Special Edition.

We hope you’ll contribute to the conversation by emailing questions before the show to or by tweeting live during the show using the #higheredlive hashtag. As always, we’ll do our best to incorporate a few questions from viewers into the live conversation.


Episode Host

Ashley Budd

Ashley Budd

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.


Peter Evans

Peter is Co-Founder & CEO of ExpertFile, the world’s first expert marketing platform built for organizations. His work in strategic planning and business model innovation draws on over 20 years experience working in software, Internet services, online media and telecom – working both in early-stage venture backed technology start-ups and publicly traded companies.

Consistently rated as a top keynote speaker and panelist, Peter has spoken at technology, marketing and innovation events throughout the world. His work has been featured in publications including Inc. Magazine, Strategy Magazine and Huffington Post.