More and more, admissions and marketing departments are collaborating to reach prospective students. They are using social media and making digital marketing investments. The paradigm is (finally) starting to shift.
Tune in as marketing and enrollment experts, Stephanie Geyer and Gil Rogers join our broadcast. This week, we debate the best methods for reaching students. Plus, the panel discusses engagement strategies that combine digital marketing and social media.
Chris D'OrsoChris D’Orso is the assistant director of enrollment communications for Stony Brook University, coordinating social media outreach for one of the top-ranked public research universities in the northeast. Chris is a State University of New York lifer; he has a BA from SUNY Geneseo in communications, and worked as the acting director of student activities at Finger Lakes Community College and as an admissions counselor/orientation director at SUNY Old Westbury before joining Stony Brook University as an assistant director of admissions in 2005. He’s a husband and father, a Mets fan and baseball card collector, and the halftime voice of the Spirit of Stony Brook marching band during football games. Chris also got his butt kicked on “Jeopardy!” in 2009. He earned his MS in college student development at Long Island University.
Vice President, Web Strategy and Interactive Marketing Services, Ruffalo Noel Levitz
Stephanie Geyer directs website development and e-communications projects for Ruffalo Noel Levitz. Her web consultation services are based on current best practices in enrollment management and are frequently integrated with recruitment and marketing consultations and market research projects. In addition to providing consulting services, Geyer frequently delivers conference presentations about using the web as a recruitment communications tool, including at the National Conference on Student Recruitment, Marketing and Retention as well as the AMA Symposium for the Marketing of Higher Education. She helped conduct the E-Expectations market research project on the Internet and e-recruitment behaviors of high school juniors. Prior to joining Ruffalo Noel Levitz, Geyer directed recruitment marketing programs for Wilkes University (PA).
Follow Stephanie on Twitter: @StephGeyer
Gil is the director of marketing for the National Research Center for College & University Admissions™ (NRCCUA®). Gil publishes and presents on numerous research studies throughout the year focused on student’s uses of digital, social, and mobile technology throughout their college search. Prior to NRCCUA, Gil was the the director of enrollment insights for Chegg, leading students-first focused research to aide college and university admissions professionals.
Follow Gil on Twitter: @gilrogers