Mobile devices are in the hands of students, parents and admissions professionals. As we think about the marketing mix for our next recruitment cycle, mobile communications should be a part of your strategy. Mobile recruiting strategy is not just about the mobile web. Text messaging programs are an effective and user friendly approach mobile recruitment. On this episode of Admissions Live, Nicole Lentine speaks with James Wiseman, Vice President of Enrollment at Carroll University. Tune in as they discuss the use of text messaging to aid in the admissions process.

 

Episode Host

Nicole Lentine

Nicole Lentine

Nicole Lentine is associate director of admission at Champlain College. Along with recruitment goals and activities, she serves as community manager to prospective and admitted student social media communities, develops admissions and alumni partnership strategies, and develops events and visit programs for special populations. Nicole has over nine years of experience in the industry, and thrives on networking and learning from others to constantly improve and find new ways to connect with students. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.