Mobile devices are in the hands of students, parents and admissions professionals. As we think about the marketing mix for our next recruitment cycle, mobile communications should be a part of your strategy. Mobile recruiting strategy is not just about the mobile web. Text messaging programs are an effective and user friendly approach mobile recruitment. On this episode of Admissions Live, Nicole Lentine speaks with James Wiseman, Vice President of Enrollment at Carroll University. Tune in as they discuss the use of text messaging to aid in the admissions process.
Nicole LentineNicole Lentine is a senior assistant director of Admissions at Champlain College. Along with recruitment goals and activities, she works with a team of student ambassadors to ensure that the enrollment center’s web and social media outreach helps the right students find their match at Champlain. Nicole has over six years of experience in the industry, and thrives on networking and learning from others to constantly improve and find new ways to connect with students. She speaks about college admissions and digital communication strategies at regional conferences including NEACAC, HigherEdWeb New England, and UBTech.