After six years of traveling nationally as a college admissions counselor, I have come to greatly appreciate the technology at my fingertips. I have also come to learn that no matter how many times I have done the same trip, recruitment travel will inevitably become a blur.

To aid in the hectic pace and unpredictability that will eventually lead to recruitment travel blur, here are three apps that can help counselors address three basic questions they will soon be asking themselves- Where am I now? Where am I going? and Where have I been?

Where am I now?

Sitegeist – It can take several years of traveling to the same regions to gain an understanding of varying localities and a pulse on individual communities.  This appreciation for a city, town, or high school can help set the tone for conversations with prospective students and families. Sitegeist, featured this week in FastCompany, gives you a modest knowledge-base of your surroundings in an instant.

Sitegeist is a mobile application that helps you to learn more about your surroundings in seconds. Drawing on publicly available information, the app presents solid data in a simple at-a-glance format to help you tap into the pulse of your location. From demographics about people and housing to the latest popular spots or weather, Sitegeist presents localized information visually so you can get back to enjoying the neighborhood. The application draws on free APIs such as the U.S. Census, Yelp! and others to showcase what’s possible with access to data.

Some of the data you’ll learn about a location includes:

  • Age Distribution
  • Political Contributions
  • Average Rent
  • Popular Local Spots
  • Recommended Restaurants
  • How People Commute
  • Record Temperatures
  • Housing Units Over Time

Where am I going?

Google Maps – This application might seem like a no-brainer, but the increased functionality of Google Maps’ December 2012 release brings a huge added benefit to travelers. Users can now sign in with their Goolge account to search and save locations in the app for later reference. Along with this personalization, Google has streamlined the app’s user interface and added voice guided turn-by-turn navigation, with the power of real-time traffic you can toss your old GPS and keep all your navigation needs in one place.

Navigate your world with Google Maps, now available for iPhone and Android. Get comprehensive, accurate and easy-to-use maps with built-in Google local search, voice guided turn-by-turn navigation, public transit directions, Street View and more. Use Google Maps to discover great places to eat, drink, shop and play, with ratings and reviews from people you trust. Sign in to save your favorite places and quickly access all your past searches and directions from your computer, right on your phone.

  • Find addresses, places and businesses with Google local search
  • Discover places with ratings and local reviews
  • Sign in to sync your searches, directions, and favorite places between your computer and your phone
  • Get voice guided, turn-by-turn driving directions
  • Find your way by train, bus, subway or walking directions
  • Access live traffic information
  • View 360-degree panoramas of places with Street View
  • View high resolution satellite imagery

Where have I been?

Evernote – It’s your third week on the road and you are surrounded by stacks of receipts, inquiry cards and random notes meant for follow up. You no longer know where you were last week, where you are going tomorrow, or what day it is today. Evernote can help you organize your most important records, reminders and scribbles. This app allows you to capture written notes, voice reminders and photographs. Turn on location awareness and you will have a record of where you were when and what important follow up is needed. Use tags in notes for even more organization.

Evernote is an easy-to-use, free app that helps you remember everything across all of the devices you use. Stay organized, save your ideas and improve productivity. Evernote lets you take notes, capture photos, create to-do lists, record voice reminders–and makes these notes completely searchable, whether you are at home, at work, or on the go.

Key Features

  • Sync all of your notes across the computers and devices
  • Create and edit text notes, to-dos and task lists
  • Save, sync and share files
  • Record voice and audio notes
  • Search for text inside images
  • Organize notes by notebooks and tags
  • Email notes and save tweets to your Evernote account
  • Connect Evernote to other apps and products you use
  • Share notes with friends and colleagues via Facebook and Twitter

Article Author

Ashley Budd

Ashley Budd

Producer, Host of Higher Ed Special Edition
Director of Digital Marketing, Cornell University

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.