November 3, 2014 7:54 am


Thursday, October 30, 2014 at 1:00 p.m. ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

If you were building a house, you’d invest in a blueprint and floor plan that resulted in the right layout and features you’d want in your home, right? Well, if your home is your college marketing strategy, then media planning and buying is your blueprint and floor plan for creating the right marketing message through the exact channels that will reach your specific audience. On this episode of Marketing Live, guest host Jeremy Fern and Gabriel Cohen discuss what media planning and buying can do for colleges and universities, what’s happening in the industry, and offers a list of must-dos you can take home with you.

Join the broadcast LIVE and participate in the discussion on Twitter at #HigherEdLive at 1 p.m. ET on Thursdays. Watch the video replay in syndication or listen to the podcast here and on iTunes.

[buzzsprout episode=’216759′ player=’true’]

Download: 7 Commandments of Media Planning & Buying – Seventh Point

Jeremy Fern
Higher Ed Specialist
Seventh Point

Gabriel Cohen
Director of Integrated Media
Seventh Point

Marketing Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more.

Marketing Live is sponsored by Formstack, a robust online form building solution. With an intuitive drag and drop interface, the platform makes it easy for marketers to create branded, mobile-ready web forms without writing code. Build donation forms, contact forms, event registrations and more with the web’s only 508 compliant form builder. Publish your forms and use Formstack’s social media plugins to maximize your traffic. With in-app Analytics and partnerships with popular marketing tools, you can get even more out of your captured data. Visit to learn more about the ways Formstack can double your response rates.


Higher Ed Live

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  • Jeremy Fern | Seventh Point

    As a follow up to the Media Planning and Buying show, Gabriel Cohen and I would welcome any questions about the topics covered. Integrated Media, Programmatic Buying, Demand-Side Platform, and Media Planning and Buying are just a selection of things we discussed.

    We’d love to hear from you!

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