Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring all your questions on how best to get noticed by local and national media. Learn from expert reporter from Insider Higher Ed.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
 

Guest

Rick Seltzer

Rick Seltzer, Reporter, covers business and management for Inside Higher Ed. He joined the publication in 2016 after working as a money and general-assignment reporter for The Baltimore Business Journal. Previously, he was a business reporter for The Bloomington Herald-Times, and he covered small business and health care for the Central New York Business Journal. Rick, a native of South Central Pennsylvania, started his career as a local beat reporter for The Harrisburg Patriot-News. He graduated from Syracuse University in 2008 after interning at the Patriot-News and The Syracuse Post-Standard.