Higher Ed Marketing

Focusing on topics in communications, brand and brand strategy, and content and social media strategy in higher education.

Upcoming Episode

Nov
29

The Path to a New Brand Story: Sweet Briar College

Mark Your Calendar 11-29-18 13:00:00 35 The Path to a New Brand Story: Sweet Briar College Never miss an episode. Sign up for the Higher Ed Live newsletter. http://test-higher-ed-live.pantheonsite.io/newsletter/ Take Higher Ed Live with you on the go! Listen to the podcast archive now. http://test-higher-ed-live.pantheonsite.io/podcasts http://watch.higheredlive.com/ Rob Zinkan rzinkan@iu.edu false MM/DD/YYYY
 

Marketing Live Hosts

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president, marketing, where he leads Indiana University’s full-service internal marketing agency; works to develop, champion and deploy the university’s brand strategy; and acts as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.