Higher Ed Marketing

Focusing on topics in communications, brand and brand strategy, and content and social media strategy in higher education.

Upcoming Episode

Aug
25

Effective Internal Communication: Lessons from Duke University

Mark Your Calendar 08-25-17 13:00:00 35 Effective Internal Communication: Lessons from Duke University Never miss an episode. Sign up for the Higher Ed Live newsletter. http://higheredlive.com/newsletter/ Take Higher Ed Live with you on the go! Listen to the podcast archive now. http://higheredlive.com/podcasts http://watch.higheredlive.com/ false MM/DD/YYYY
 

Marketing Live Hosts

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 15 years and is currently in a system-wide role as associate vice president for marketing – working to develop, champion, and deploy the university’s brand strategy; leading IU’s internal full-service marketing agency; and serving as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is a past chair of CASE Indiana.