The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from two seasoned marketing professionals who recently provided leadership for their universities during this time – at the University of Nebraska, which welcomed its 7th president in 2015, and the University of Florida, whose 12th president also began in 2015. How did the universities leverage the opportunity, what are the many considerations from a marketing leadership perspective, and what is being done to develop the president’s own brand? This episode will take you through it all – from the first week to the first year.
Rob ZinkanRob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president for marketing, where he works to develop, deploy, and champion the university’s brand strategy; leads Indiana University’s full-service internal marketing agency; and acts as marketing liaison to IU’s two core campuses’ (IU Bloomington and IUPUI) leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.
Jackie Ostrowicki is assistant vice president for university affairs and director of marketing and strategic communications at the University of Nebraska. She develops and manages communications and marketing strategy and initiatives to advance the mission and reputation of the University of Nebraska’s four-campus system, build relationships, and support the university’s president and board in achieving their goals for the institution.
Jackie also brings more than a decade of experience from the private sector, and she is an adjunct professor in the College of Journalism and Mass Communication at the University of Nebraska–Lincoln. She serves on several arts and education-related boards and is passionate about leadership and professional development for women.
Nicole Yucht is assistant vice president of UF Communications in the Office of University Relations at the University of Florida. She joined the university in 2014 as director of marketing. Nicole and her team work to elevate the image and reputation of the University of Florida nationally and globally.
Nicole brings 25 years of marketing experience, including a wealth of experience in healthcare marketing. Prior to joining UF, she was the North Florida Division marketing manager for Community Health Systems where she oversaw the marketing strategy for 12 hospitals.