The events you host on campus are often ones alumni (and others!) would love to attend. Waiting to read the re-cap as a news release is hardly the same experience. Enter Periscope, Meerkat, Facebook LIVE, and other emerging platforms to capture events and share them in real time. In this episode of Advancement Live, Kim Brown speaks with experts from Princeton, the University of Rochester, and Alma College about traditional live streaming tools, as well as some of the new kids on the block. Guests will share lessons learned from the world of live streaming along with reasons why live video is a MUST for your 2016 alumni engagement strategy. Join us!
Kim BrownKim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.
Jill is a social media specialist at Princeton University. Jill worked as the director of development, communications and social media marketing at Princeton Friends School prior to joining the University’s Office of Communications. She has also been a writer and editor on the staff of GQ, Philadelphia and Rolling Stone magazines and a producer for a news-and-chat show called “Jane Wallace Live.” Jill earned her bachelor’s degree from the University of Pennsylvania with a major in International Relations and minors in French and Spanish. When not thinking in 140 characters, she enjoys reading, cooking, gardening and exploring Princeton by bicycle.
Lori is Web Editor in the University Communications office at the University of Rochester. Before moving over to academia, she was the lead U.S. editor for MSN Search, Microsoft’s pre-Bing search engine, and holds a master’s degree in communications from the University of Washington, as well as a master’s degree in library and information science from Syracuse University. At Rochester, Lori is responsible for managing the design, development, and content of the university’s homepage, news site, many administration sites, and various social media profiles. .
Matt is Vice President for Advancement at Alma College in Michigan. He leads a 17-member advancement staff charged with raising resources and increasing constituent involvement for the continued enhancement of Alma College programs and facilities. Matt has more than a decade of fundraising, relationship management, and constituent engagement experience. He is a graduate of Alma College and also has a master’s degree in public administration with a focus on policy analysis and nonprofit management from Indiana University Bloomington.