Ten years ago, Stanford built and began using the Relationship Model, a behavioral segmentation of all alumni. We’ll share insights and discoveries from this effort you can put to use to better understand your own constituency and reach your own goals. Not only have we found new segments of alumni that don’t engage with the university in traditional ways, we’ve started to better understand them through social. Bring home a new lens to look at your own prospect discovery, targeting, marketing, program development efforts, and perhaps even see how social might move (or already is moving) the needle in ways you never imagined.

Higher Ed Live is thrilled to partner with the CASE Social Media and Community conference to stream three sessions live from Miami. Read more about the event.


Episode Host

Adam Miller

Director, Digital & Data Services, Stanford Alumni Association

Adam MIller is director of digital and data services at the Stanford Alumni Association (SAA), and likes finding insights in data and building great digital experiences. In 2005, he developed The Relationship Model, a new way to segment Stanford’s alumni by behavior, and in 2009 began to lead SAA’s social media strategy. Since 2012, he has led the merged Digital & Data Services department, which combines data, social, web, email, mobile and other digital efforts under one vision in strong partnership with programs across SAA.

Miller graduated from Stanford in 1999 with a double major in music (specialization in music, science, and technology) and human biology, and has been a member of Stanford’s staff since 2002.