The Baby Boomers are self-righteous and optimistic. Gen X are your misunderstood latch-key kids. Millennials want participation trophies, don’t like marketing, and are narcissistic to a fault-the “Me Generation,” if you will-but also want to give back. Also Facebook is dying and you should really be on Yik Yak now. Let’s have some real talk on what ties all generations together, what groups of people aren’t typically considered in trend pieces, and how to read between the lines of the “X is dead” article. Discuss how to find the worthwhile pieces of knowledge in the fire hose of information on generations and tools, and figure out what works for the groups of humans you’re trying to reach.

Higher Ed Live is thrilled to partner with the CASE Social Media and Community conference to stream three sessions live from Miami. Read more about the event.


Episode Host

Jen Doak-Mathewson

Social Media and Content Strategist, University of Connecticut Foundation

Jen Doak-Mathewson is assistant director of eMarketing at the UConn Foundation. She manages social, email marketing and web content strategy for the foundation, and is constantly in search of compelling stories of impact and donor support. Since joining the foundation in 2014, she led a website CMS migration, facelift and content overhaul and is involved in overall communications strategy and distribution.

Prior to arriving in Storrs, Doak-Mathewson was the online communications specialist at CASE from 2010 to 2014. She managed the CASE social media accounts, created email newsletters and updated CASE website content, also leading a content strategy group and assisting in community management. She started the #CASESMC biweekly Twitter chats in 2013 and contributed regularly to the CASE Blog. She is excited to attend her fourth CASESMC conference—her first as a speaker rather than a volunteer!

She received her bachelor’s degree at UConn and her master’s degree in communication, culture and technology from Georgetown University.