College admissions offices have widely accepted the role of social media in recruitment and yield strategies. Of the myriad of public social networking tools available, the three big players in college admissions have been Facebook, YouTube and Twitter. Pinterest and Google+ have been experimented with, and other platforms like Instagram, Vine and Tumblr have played a strategic role for some.
Until recently, LinkedIn has been utilized at the end of the student lifecycle through alumni, career services, and development offices. This summer, LinkedIn launched University Pages and, earlier this month, opened the platform to high school students. The implications of these new networking opportunities are subtle, yet powerful.
Admissions Live is made possible by mStoner, a marketing communications agency focused on higher education web strategy and development since 2001. This month, mStoner is presenting two advanced Web Analytics Webinars. This professional development opportunity is perfect for marketing and communications managers and directors who want to learn how analytics can inform their online strategies and for senior communications professionals, directors and vice presidents who want to strengthen their understanding of Google Analytics. Institutions can register for individual webinars or receive a discount by signing up for both. Register now!
ZINCH, a service of Chegg that helps colleges and universities save time and money while connecting them with best-fit students during their college search. Zinch partners save up to 90% of the recruitment cost associated with generating a single enrollment for their institution while putting students first in their recruitment outreach. E-mail firstname.lastname@example.org or tweet @socialadmission to get in touch with your institution’s dedicated Zinch representative today!
WELCOME TO COLLEGE, where college visits are made simple! The mission at Welcome to College is to help students find colleges where they will flourish. They believe it’s all in the visit and have created free web and mobile applications to plan, rate, share and compare the entire college visit process. Parents and high school counselors can also create an account to share their impressions. Check out Welcome to College today! Read More
Higher Ed Live is a network of live weekly web shows about higher education. Programming focuses on on the role of digital media in higher education, admissions, advancement and student affairs. Broadcasting live every Tuesday, Wednesday and Thursday, each week’s episodes feature exclusive interviews with professionals from colleges and universities across the country; journalists; consultants; and other thought leaders. Higher Ed Live offers viewers direct access to some of the best and brightest minds in higher education and allows them to share their knowledge and participate in discussions around the most important issues in their field. Read more ▸