LinkedIn and College Admissions

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College admissions offices have widely accepted the role of social media in recruitment and yield strategies. Of the myriad of public social networking tools available, the three big players in college admissions have been Facebook, YouTube and Twitter. Pinterest and Google+ have been experimented with, and other platforms like Instagram, Vine and Tumblr have played a strategic role for some.

Until recently, LinkedIn has been utilized at the end of the student lifecycle through alumni, career services, and development offices. This summer, LinkedIn launched University Pages and, earlier this month, opened the platform to high school students. The implications of these new networking opportunities are subtle, yet powerful.

On this episode of Admissions Live hear social media strategist, Ashley Budd, discuss LinkedIn for college admissions offices.

LINKS

LinkedIn Now for Education – http://www.linkedin.com/edu/

Precocious! 14-Year-Olds Can Join LinkedIn, Size Up Colleges | Forbes – http://onforb.es/17DQzs2

Introducing LinkedIn University Pages | Official LinkedIn Blog – http://blog.linkedin.com/2013/08/19/introducing-linkedin-university-pages/

Updates to LinkedIn’s Terms of Service | Official LinkedIn Blog – http://blog.linkedin.com/2013/08/19/updates-to-linkedins-terms-of-service/

Cornell University | US News LinkedIn widget – http://colleges.usnews.rankingsandreviews.com/best-colleges/cornell-university-2711

Who went farthest? Check out alumni careers on LinkedIn – http://www.linkedin.com/college/alumni

THANK YOU TO OUR SPONSORS

Admissions Live is made possible by mStoner, a marketing communications agency focused on higher education web strategy and development since 2001. This month, mStoner is presenting two advanced Web Analytics Webinars. This professional development opportunity is perfect for marketing and communications managers and directors who want to learn how analytics can inform their online strategies and for senior communications professionals, directors and vice presidents who want to strengthen their understanding of Google Analytics. Institutions can register for individual webinars or receive a discount by signing up for both. Register now!

ZINCH, a service of Chegg that helps colleges and universities save time and money while connecting them with best-fit students during their college search. Zinch partners save up to 90% of the recruitment cost associated with generating a single enrollment for their institution while putting students first in their recruitment outreach. E-mail outreach@zinch.com or tweet @socialadmission to get in touch with your institution’s dedicated Zinch representative today!

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